Seek immediate attention for a selection lasting more than four quarters

  • 28-Mar-2017

I've always counseled that you should expend effort on a selection process in proportion to the importance of that technology to your enterprise.  For core technology, take your time to do it right; for something non-core, proceed expeditiously.  But sometimes I see a truly stalled effort, like recently when advising a new research subscriber whose Web Content & Experience Management selection project had dragged on for more than a year before they asked RSG to intervene.

This delay was not for lack of effort. They had developed long spreadsheets of requirements, attended numerous vendor webinars, downloaded white papers, and talked to peers. The problem is that they didn't follow an empirical process to figure out what really mattered. So they ended up jousting internally, using competing vendors as proxies for vaguely-conceived ambitions.

Total selectile dysfunction.

Selectile Dysfunction

Those of you who have been following us for the past sixteen years know the solution to this problem: articulating narrative, test-oriented scenarios. We have templates for these, but it's more important to just do it in the first place than follow a particular model.

Scenarios are also the key to narrowing down the paralyzing array of plausible vendors to a reasonable shortlist. Check out our Real Quadrant shortlist generator for an example of how you can accomplish this quickly and effectively.

In the meantime, if you're stuck in a technology decision-making rut, feel free to reach out to RSG.  We specialize in getting you moving again...

 

Our customers say...

"There is really no comparison between the level of detail and insight I find in the Real Story Group publications and other resources. Why is The Web CMS Research so good? First, Real Story Group avoids fads and takes a very measured, grounded analysis of changes going on in the web marketplace. Second, Real Story Group evaluates solutions holistically, looking at more than the software itself and considering the vendor's business viability. Third, Real Story Group can't be beat for having a conceptual grasp of what is really important in these products, and how they actually get deployed, from small implementations to enterprise scale. It's this thorough, totally grounded perspective that makes Real Story Group research an indispensable tool in my business."

John Berndt, President and CEO, The Berndt Group, Ltd.

Other Web Content & Experience Management posts

Tech Selection Tip #3: Setting the Right Business Foundations

  • May 22, 2017

Take a clear approach to decision-making to keep the process moving and ensure that decisions reflect broader enterprise priorities. You also want to ensure you have an accurate picture of enterprise maturity and capabilities to incorporate new digital capabilities....

Updates to WCM Vendor Reviews

  • May 19, 2017

Major forces are buffeting the Web Content & Experience Management (WCM) marketplace, and key vendors and open source players are tacking in different directions in response. Some are expanding the scope of functionality, others are narrowing their focus, while others simply sail on like it's still the good old days....

Selection Tip #2 - Build the Right Team

  • May 16, 2017

The main point here is that people with different expertise and responsibilities should have input into the process, although a business leader ultimately drives the decision-making with significant IT input....