Seek immediate attention for a selection lasting more than four quarters

  • 20-Mar-2019

I've always counseled that you should expend effort on a selection process in proportion to the importance of that technology to your enterprise.  For core technology, take your time to do it right; for something non-core, proceed expeditiously.  But sometimes I see a truly stalled effort, like recently when advising a new research subscriber whose Web Content & Experience Management selection project had dragged on for more than a year before they asked RSG to intervene.

This delay was not for lack of effort. They had developed long spreadsheets of requirements, attended numerous vendor webinars, downloaded white papers, and talked to peers. The problem is that they didn't follow an empirical process to figure out what really mattered. So they ended up jousting internally, using competing vendors as proxies for vaguely-conceived ambitions.

Total selectile dysfunction.

Selectile Dysfunction

Those of you who have been following us for the past eighteen years know the solution to this problem: articulating narrative, test-oriented scenarios. At RSG we provide templates for these to our research subscribers, but it's more important to just commit to doing it in the first place.

Scenarios are also the key to narrowing down the paralyzing array of plausible vendors to a reasonable shortlist. Check out our Real Quadrant shortlist generator for an example of how you can accomplish this quickly and effectively.

In the meantime, if you're stuck in a technology decision-making rut, feel free to reach out to RSG.  We specialize in getting you moving again...

 

Our customers say...

"Your CMS Report was helpful indeed, both in giving an overview of the market, but also as a means to increase our professional level in dealing with the selection and purchase process. This goes for me personally as well, as it helped me structure the process, ask the right questions, and focus on the important issues. We had a successful project!"

Anders Conrad, Senior Consultant, The Royal Library, Copenhagen

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New Stack Advisory Offering

  • April 19, 2019

The service is designed to support the harried MarTech or OmniCX stack owner. Let's call her Stacy...

MD