Seek immediate attention for a selection lasting more than four quarters

  • 28-Mar-2017

I've always counseled that you should expend effort on a selection process in proportion to the importance of that technology to your enterprise.  For core technology, take your time to do it right; for something non-core, proceed expeditiously.  But sometimes I see a truly stalled effort, like recently when advising a new research subscriber whose Web Content & Experience Management selection project had dragged on for more than a year before they asked RSG to intervene.

This delay was not for lack of effort. They had developed long spreadsheets of requirements, attended numerous vendor webinars, downloaded white papers, and talked to peers. The problem is that they didn't follow an empirical process to figure out what really mattered. So they ended up jousting internally, using competing vendors as proxies for vaguely-conceived ambitions.

Total selectile dysfunction.

Selectile Dysfunction

Those of you who have been following us for the past sixteen years know the solution to this problem: articulating narrative, test-oriented scenarios. We have templates for these, but it's more important to just do it in the first place than follow a particular model.

Scenarios are also the key to narrowing down the paralyzing array of plausible vendors to a reasonable shortlist. Check out our Real Quadrant shortlist generator for an example of how you can accomplish this quickly and effectively.

In the meantime, if you're stuck in a technology decision-making rut, feel free to reach out to RSG.  We specialize in getting you moving again...

 

Our customers say...

"The Web CMS Research is our reference work for web content management projects. It allows us to rapidly zero in on the right solution for each unique content management application. I can't imagine starting a new a project without it."

Alden Hart, CTO, Ten Mile Square Technologies

Other Web Content & Experience Management posts

The CMS Game of Thrones

  • April 20, 2018

Why did we assign a vendor to a particular character? (And who survives the red wedding?)...

Sitecore versus Episerver

  • March 6, 2018

I sometimes refer to Episerver in shorthand as "a poor man's Sitecore," but as you'll see below, that's a real over-simplification...

There is STILL no such thing as a DXP

  • January 23, 2018

There is no marketplace here, because no enterprise digital leader in her right mind would actually purchase "digital experience" as a platform....