Seek immediate attention for a selection lasting more than four quarters

  • 28-Mar-2017

I've always counseled that you should expend effort on a selection process in proportion to the importance of that technology to your enterprise.  For core technology, take your time to do it right; for something non-core, proceed expeditiously.  But sometimes I see a truly stalled effort, like recently when advising a new research subscriber whose Web Content & Experience Management selection project had dragged on for more than a year before they asked RSG to intervene.

This delay was not for lack of effort. They had developed long spreadsheets of requirements, attended numerous vendor webinars, downloaded white papers, and talked to peers. The problem is that they didn't follow an empirical process to figure out what really mattered. So they ended up jousting internally, using competing vendors as proxies for vaguely-conceived ambitions.

Total selectile dysfunction.

Selectile Dysfunction

Those of you who have been following us for the past sixteen years know the solution to this problem: articulating narrative, test-oriented scenarios. We have templates for these, but it's more important to just do it in the first place than follow a particular model.

Scenarios are also the key to narrowing down the paralyzing array of plausible vendors to a reasonable shortlist. Check out our Real Quadrant shortlist generator for an example of how you can accomplish this quickly and effectively.

In the meantime, if you're stuck in a technology decision-making rut, feel free to reach out to RSG.  We specialize in getting you moving again...

 

Our customers say...

"As high-end web consultants, we use a variety of research tools to keep on top of the evolving technology platforms. Among these, Real Story Group is by far the best--a sort of bible for our CMS consulting practice. We've used The Web CMS Research both to get a jump on understanding products in advance of a formal CMS selection, as well as to start the conversation about potential partnerships. It's also great when a client asks you about an obscure product -- and you can get back to them within an hour with a grounded, thoughtful appraisal of the product, knowing that the information is accurate and written by analysts with real perspective."

John Berndt, President and CEO, The Berndt Group, Ltd.

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