Key Trends in Web Content and Experience Management

  • 6-Sep-2012

My colleague Apoorv and I had a very productive advisory session today with a longtime RSG subscriber, a global systems integration firm. The topic was trends in Portal and Web Content & Experience Management (WCXM) technologies.

In case you were curious, here are the four trends in WCXM we shared:  

  1. Renewed focus on content (driven by mobile, digital marketing, etc.)
  2.    
  3. WCXM vendors struggling with outbound digital marketing services
  4.    
  5. Abdication at the very top end of the marketplace (not new, but still significant)
  6.    
  7. Key differentiators persisting within vibrant mid tiers of the market

For each trend we shared some anecdotes based on customer activity we're seeing.

I recognize that WCXM is only one piece of the website puzzle for enterprises, but it remains a central piece, for sure.  The risks for getting it wrong have never been higher.

Our customers say...

"This excellent research has saved weeks of work reviewing the marketplace to enable a tender to be sent out to just a handful of potential vendors in record time. Well done."

Martin Beake, ITT Consultant, 2Sys Limited, Malmesbury, UK

Other Web Content & Experience Management posts

Twenty Years of Web CMS

  • June 22, 2017

My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....