Key Trends in Web Content and Experience Management

  • 6-Sep-2012

My colleague Apoorv and I had a very productive advisory session today with a longtime RSG subscriber, a global systems integration firm. The topic was trends in Portal and Web Content & Experience Management (WCXM) technologies.

In case you were curious, here are the four trends in WCXM we shared:  

  1. Renewed focus on content (driven by mobile, digital marketing, etc.)
  2.    
  3. WCXM vendors struggling with outbound digital marketing services
  4.    
  5. Abdication at the very top end of the marketplace (not new, but still significant)
  6.    
  7. Key differentiators persisting within vibrant mid tiers of the market

For each trend we shared some anecdotes based on customer activity we're seeing.

I recognize that WCXM is only one piece of the website puzzle for enterprises, but it remains a central piece, for sure.  The risks for getting it wrong have never been higher.

Our customers say...

"As high-end web consultants, we use a variety of research tools to keep on top of the evolving technology platforms. Among these, Real Story Group is by far the best--a sort of bible for our CMS consulting practice. We've used The Web CMS Research both to get a jump on understanding products in advance of a formal CMS selection, as well as to start the conversation about potential partnerships. It's also great when a client asks you about an obscure product -- and you can get back to them within an hour with a grounded, thoughtful appraisal of the product, knowing that the information is accurate and written by analysts with real perspective."

John Berndt, President and CEO, The Berndt Group, Ltd.

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