Marketo versus Eloqua

  • 20-Jul-2012

The marketing automation segment of the digital marketing technology marketplace currently buzzes with many competing vendors. In the ample B2B-oriented niche of this segment, however, lies two players who frequently go head to head: Marketo and Eloqua.

On the surface, it seems like a classic confrontation between old-school reliable (Eloqua) and new-school upstart (Marketo). There's some truth to this veneer, and even the two vendors describe themselves (and their competitor) in relevant terms. Eloqua: "we're dependable!" Marketo: "we're innovative!"

Like many things in life, the truth is more nuanced. As we talk to more customers, some real differences emerge. Marketo does roll out features faster, but the company tends to under-deliver on depth, leaving customers to teach them some important lessons. Eloqua likes to point to its spiffy new user interface, but when you start working every day in the tool, you realize that much underlying clunkiness still remains. Either of those sound familiar?

Like most other technology segments we cover, the experience and breadth of your digital marketing team should play a big role in how well any vendor "fits" for you.

You can learn more about our Digital Marketing Technology vendor evaluations here.

Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

Other Marketing Automation & Campaign / Lead Management posts

Join Us for MarTech Trends and Secrets

  • May 3, 2017

MarTech Webinar Series and an Advisory:
1. MarTech Trends (Public)
2. MarTech Secrets (Subscribers Only) 3. Advisory: Contrasting Marketing Clouds (Subscribers Only)...

Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

  • April 20, 2017

We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds....

What Is a Real Quadrant?

  • April 12, 2017

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces and the abstract nature of vendor scoring....