What's happening in the world of marketing technology? Here is RSG's 2017 Campaign & Lead Management Technology Marketplace Logo Landscape.
It shows how the 14 MarTech options we evaluate in the Campaign & Lead Management Technology Report fall into two groupings:
- Digital Marketing Platforms
- Campaign & Lead Management Technology
You can download a high-res copy to share with colleagues.
Of course, these categories are generalizations and you will want to build your own realistic quadrant. Outbound marketing technology is undergoing major changes right now, so it makes sense to cast a wide net.
In fact, I recommend focusing first on business objectives -- like you'll find in our Decision tools: RealQuadrant, RealTime, and RealScore -- as a good starting point for deeper investigation.
If you want to learn how RSG's CMO-friendly research can help you make better decisions, please reach out to me directly to discuss your options.