At the end of each year we release our analysis for the Web Content & Experience Management marketplace. Going into 2014, this marketplace remains a highly active technology segment.
Vendors are trying to provide not only web content management features, but also multichannel experience management under a single platform, in response to customers seeking solutions that will provide the most “bang for the buck” across multiple channels.
Other themes include mobile content management is also prevalent, as customers make efforts ranging from mobile web-based responsive design, to the creation of hybrid and more complex native apps.
If you are a prospective WCM customer, we advise you take a multidimensional approach to identify the best fit for your individual scenarios and carefully navigate this technology marketplace.
As a sneak peak into our advisory paper on the 2014 Market Trends for Web Content & Experience Management Systems, I offer the following snapshots of the marketplace:
Figure 1. Reality Check for “platform-oriented” WCM vendors 2014.
Figure 2. Reality Check for “product-oriented” WCM vendors 2014.
And finally, some helpful pointers:
- Download the advisory paper here (subscribers only)
- Sign up for my webinar on December 6, 2013, at noon EDT, where I will discuss these and other trends in more detail
- Contact us if you’d like to schedule a 1:1 call with a Real Story Group analyst to talk about your 2014 information management strategy and CMS selection projects
- Make sure to stop by and say "hi" at the Gilbane conference taking place this week in Boston.