RSG has just published our 2014 edition of the Digital Marketing Technology Market Analysis. This advisory looks at how the marketplace – both in terms of products and vendors – is evolving.
The gist: Merger mania is the order of the day, but as of now many acquired products are integrated only in vendor marketing brochures. At the same time, many offerings are getting organic updates at a fast clip. The onus falls to buyers to understand clearly both where the product came from and where it is going, to avoid post purchase surprises.
In addition to these trends, the briefing offers a comparative analysis of the relative risks associated with each digital marketing technology vendor via The Real Story Group “Reality Check” chart.
If you are a current subscriber, you can download the briefing right away. If you are not yet a subscriber, make becoming a subscriber a top priority for 2014. Rest assured you’ll get top-notch research and help for your marketing technology projects all-year round.
Here's to a great 2014!