On October 7th, the MobileMojo event in Utrecht (NL) will focus on mobile and social media. Those two areas touch on almost everything we cover, so I'm happy that both my colleague Theresa Regli and I will be attending.

One of my pet peeves about both mobile and social is the amount of hype surrounding the topics. There's no denying they're of huge importance to any enterprise right now, but the buzz can be deafening. However, conference organizer Erik Hartman has created a great program, with a nice mix of theory, tools, and a lot of practical use cases. I think attendees will get many useful ideas out of it.

I'll be talking about mobile delivery and social engagement through the tools and systems you may already have (such as a web content management system). Theresa will focus on digital assets -- getting video, audio, and brand assets to the mobile web. But of course, we're not just there to talk -- the interesting bit of any event is always to listen. (Fortunately, about half the presentations will be in English -- so no need to learn Dutch to attend.)

So join us the 7th in Utrecht, and if you're there, come up and talk to us. As a reader of this blog, you'll receive a 200 euro discount by using the discount code RSG2010.