CMS Vendor EPiServer Not Going Public

  • 12-Aug-2010

This year's big plan for Swedish Web CMS vendor EPiServer was to go public on July 30th. In the end, though, that didn't quite work out: EPi withdrew at the last minute.

That's not a real shocker, considering the current economic climate. But it's not because of trouble at EPiServer: in fact, the vendor seems to be doing well, and apparently, all available shares were placed. The main reason to withdraw seems to have been a volatile stock market. In other words, if one of the reasons to go public with your company is prestige, it doesn't look so good if immediately afterwards the share prices tank. Even if it's because the stockbrokers in Stockholm are in a general panic about the market as a whole, and not your shares specifically.

So should this worry you if you're a current customer or looking for a CMS? Not at all. If anything, I would argue it's in technology buyer's interest for EPiServer to maintain its steady growth, rather than the company jumping into the shark-infested waters of mergers & acquisitions. You could sympathize with EPiServer's disappointment, but other than that, this means business as usual.

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Peter Morville, Consultant, Guru Author, Information Architecture for the World Wide Web

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