DAM in 2009: enterprise, workgroup, and nothing in between....

  • 5-Jan-2009

Today we release our Digital & Media Asset Management Report 2009. In this new edition, we've greatly expanded our coverage of Minnesota, USA-based MediaBeacon, a pioneer in XMP, and a small but savvy company that's frequently competing with the larger corporate muscle of Open Text's Artesia and Interwoven's MediaBin.

There are quite a few new trends in DAM for 2009, which we'll explore in this blog over the next few weeks, and which we cover in-depth in the report. As we point out in today's press release, the most significant one we've seen is what we're calling "the disappearance of the middle class." Small team/workgroup-style DAM tools typically sell for US$2,000-5,000, while the enterprise-class DAM & MAM tools are rarely acquirable for less than US$150,000-$200,000. This situation is serious a problem for buyers who need more from their DAM system than a simple digital archive, but don't have six-figure budgets.

In these tough economic times, enterprises are looking to buy only the features they really need, at a predictable price point. Because the costs involved in a full-feature, licensed solution may be prohibitive, some buyers are turning to fixed-price hosted DAM, or stretching their workgroup-level solution -- perhaps from the likes of Adobe, Apple, or Microsoft -- beyond its capabilities.

Our customers say...

"For any digital agency, helping your client choose the right CMS is risky -- get it right and you're the hero, get it wrong and you compromise your entire interactive strategy. Real Story Group's WCM evaluations strengthen our understanding of the true weaknesses and strengths of all the major CMS platforms, enabling us to make expert-validated recommendations to our clients with confidence."

Bill Barbot, Founder, Threespot

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