DAM: Always the bridesmaid, never the bride?
As the Henry Stewart DAM Conference kicks off in New York City today, CMS Watch has quite a bit to say about the state of the DAM industry, based on our research for the recently released Digital Asset Management Report 2008.
As we discuss in our press release, despite the continued "on-the-cusp" feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows.
We'll blog more on the themes from our report, and this week's conference, in the coming days.