DAM: Always the bridesmaid, never the bride?

  • 12-May-2008

As the Henry Stewart DAM Conference kicks off in New York City today, CMS Watch has quite a bit to say about the state of the DAM industry, based on our research for the recently released Digital Asset Management Report 2008.

As we discuss in our press release, despite the continued "on-the-cusp" feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows.

We'll blog more on the themes from our report, and this week's conference, in the coming days.

Our customers say...

"Time and time again, when I seek to discover what influenced the success of a DAM project, I hear a common phrase: "we signed on with Real Story Group." I know why - their practical advice, their in-depth attention to what works and what doesn't, and their careful, ceaseless research - means that when a company turns to them, that the words "best practice" really mean that!"

David Lipsey, Klaris IP

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