January 15, 2025, Boston MA – Independent analyst firm Real Story Group (RSG) announced today that longtime MarTech and Digital Experience practice lead Scott Simmons has joined the firm as a principal advisor. Simmons previously served as Vice President and Managing Director for Performance Marketing and R&D at Concentrix, a global technology and consulting firm.

With nearly three decades of experience delivering complex enterprise solutions, Simmons brings deep expertise across key technology domains, including Web CMS, Journey Orchestration, Customer Data Platforms, and AI. His career has been defined by guiding large organizations through the implementation of cutting-edge solutions to drive business results.  

“Scott offers that rare kind of full-stack perspective that large enterprises increasingly seek out,” noted RSG managing director, Jarrod Gingras.  

Simmons’ addition reinforces RSG’s tradition of building an advisory team from former implementation leaders.  “More than ever, enterprise MarTech leaders need unfiltered, tough-minded advice to cut through marketplace confusion and hype,” said RSG founder Tony Byrne, “And Scott brings that kind of practical, real-world experience to decision-making around emerging topics like AI and composable stacks.”