New Research Charts Employee Experience Tech Landscape
Real Story Group â€œEmpEx 200â€ Supergraphic Categorizes Digital Workplace Solutions
Two hundred key technology solutions dominate employee experience in modern digital workplaces around the world, according to new research by independent analyst firm Real Story Group.
The RSG supergraphic organizes 200 employee experience (“EmpEx”) solutions from 135 different vendors into three categories:
- Collaboration & Communications: where knowledge workers spend 60% of their screen time
- Employee Self-Service: learning, portals, search, and expenses
- HR and Major Line-of-Business: where employees get function-specific work done
“We have learned from customer digital initiatives that successful engagement requires an intense focus on user-centered experiences,” says RSG founder, Tony Byrne. “Enterprises undergoing digital transformation will likewise need to re-assess their technology partners and operations in light of effective employee experience.”
Real Story Group is a uniquely “buy side” analyst firm, working solely for MarTech platform buyers and never for vendors.
RSG provides research and advisory services to help customers select and optimize Marketing Technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, Omnichannel Content Platforms, Journey Orchestration Engines, Email and Marketing Automation, Marketing Attribution, Ecommerce, and Personalization Platforms.