Bethesda, MD -- Enterprise Marketing Technology leaders can now score and benchmark their AI efforts against peers via a free new service on the "RealScore" platform from independent analyst firm, Real Story Group (RSG). 

RealScore enables enterprise marketing and AI leaders to quickly assess themselves across twenty-four categories within five dimensions:

1. Business Strategy & Alignment
2. Content & Data Foundations
3. Business Applications
4. Technology & Execution
5. Enterprise Governance and Operations

Participants can employ the results to focus more clearly on specific gaps and opportunities.  Early returns from RSG's MarTech Leadership Council respondents suggest comparatively stronger efforts on strategic alignment, along with adoption of governance & security guardrails, coupled with lags in essential foundational platforms and capabilities.

"MarTech leaders today fall under great pressure to innovate with AI," notes RSG Scott Simmons, "But to build an innovation strategy, you need to know where your effectiveness gaps and opportunities really lie."

RSG's RealScore service is free to any enterprise leader; however, benchmark results are culled to include data only from mid- to large-enterprise respondents. RSG clients receive more tailored results, PowerPoint outputs, and advisory follow-up from a staff AI analyst.

All contributed data remains confidential and private.

The service is available at realstorygroup.com/RealScore

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