Silver Spring, MD - August 11, 2026 - Real Story Group today announced the publication of MarTech 2030, a comprehensive strategic guide authored by enterprise advisor Tony Byrne. The book offers marketing executives, MarTech leaders, and enterprise architects a practical blueprint for building customer-centric architectures designed for the next decade of AI innovation.

In an industry long dominated by channel-centric delivery—where websites, email, paid media, and social platforms operate in isolated silos—MarTech 2030 introduces the concept of MarTech 4.0. Rather than treating AI as a quick fix, Byrne demonstrates how successful enterprises will build on unified data, structured content, intelligent decisioning, and context layers to deliver better customer experiences.

"Most enterprise personalization and AI initiatives underperform or fail outright, because the underlying stack was built for a legacy, channel-by-channel world," said Byrne. "To succeed in the coming post-channel era, organizations must stop buying isolated point solutions and focus on foundational architecture. MarTech 2030 shows leaders how to shift from rigid marketing supply chains to real-time, AI-driven demand chains."

The book is available for sale on Lulu. Journalists may request a review copy via media@realstorygroup.com

Key Insights Explored in MarTech 2030:

• The Transition to MarTech 4.0: Moving past channel-bound operations to unified, enterprise-wide customer intelligence and orchestration.
• The Post-Channel Era: Delivering effective experiences based on customer intent and context rather than medium-specific workflows.
• The Essential MarTech 3.0 Foundation: How enterprises can establish structured metadata, advanced customer data ecosystems, and centralized governance so that AI can scale effectively.
• The AI Context Layer: How to build the architectural framework required for AI agents to deliver trustworthy and consistent customer interactions.
• From Supply Chain to Demand Chain: Shifting from pre-packaged campaign delivery to dynamic, real-time responses powered by customer intent signals.

Written with the candid, vendor-skeptical perspective that Real Story Group is known for, MarTech 2030 cuts through marketing tech hype to provide executive teams with a strategic roadmap as well as practical leadership tips.

Book Outline

Foreword - Scott Brinker

—— SECTION 1: GETTING STARTED –

Chapter 1 - Introduction

Chapter 2 - Eras of MarTech

—— SECTION 2: THE VIEW FROM 2030

Chapter 3 - The 2030 Customer Experience

Chapter 4 - North Star: The 2030 Stack

Chapter 5 - The 2030 Marketing Environment

Chapter 6 - The 2030 Marketer Experience

—— SECTION 3: YOUR NEW FOUNDATION

Chapter 7 - AI and Agents

Chapter 8 - Customer Data

Chapter 9 - Customer Content 

Chapter 10 - Decisioning 

—— SECTION 4: LEADERSHIP 2030

Chapter 11 - The Business Case

Chapter 12 - The New MarTech Org

Chapter 13 - Trust in a New Era

Chapter 14 - New Supplier Models

Chapter 15 - Beyond MarTech 

Afterword & Acknowledgements

-- 30 --