New Book Getting to DAM 4.0 Charts Path to AI-Driven Content Future
Real Story Group Managing Director Jarrod Gingras Offers New Roadmap for Enterprise DAM Leaders in the AI Era
NEW YORK - October 1, 2026 - Real Story Group (RSG) Managing Director Jarrod Gingras today announced the publication of Getting to DAM 4.0, a comprehensive strategic guide for enterprise Digital Asset Management (DAM) professionals, at DAM New York 2026 in Manhattan. The book frames the phases of DAM from workaday 1.0 standalone library to future-ready 4.0 intelligent responder, citing the technical and organizational implications of each phase.
After 20+ years advising enterprises on Marketing Technologies, including DAM—and seeing first hand how AI is rapidly reshaping the creation, discovery, and delivery of content—Gingras’ new book provides a rare combination of future vision and real-world practicality.
“Two short years ago the practices and capabilities envisioned in DAM 4.0 were a strategic North Star, something for enterprises to plan for and invest toward,” said Gingras. “But the speed of AI advancement changed everything. It became clear that DAM 4.0 was no longer a distant aspiration. It is a rapidly-approaching requirement. Getting to DAM 4.0 shows leaders how to transform their DAM technologies and practices from a system of management to a system of intelligence.”
Written with the candid, vendor-skeptical perspective that Real Story Group is famous for, Getting to DAM 4.0 cuts through the hype to provide executive teams with both a framework and a playbook for getting to DAM 4.0.
The book is available for sale on Lulu. Journalists may request a review copy via media@realstorygroup.com
Book Outline
Foreword - Sarah Iskander
——INTRODUCTION: Your Journey Begins
Chapter 1 - How an Assessment Framework Became a Roadmap for the AI Era
Chapter 2 - What is DAM and Its Role in the Enterprise?
Chapter 3 - Introducing the Four Stages of DAM
Chapter 4 - Why Enterprises Get Stuck
Chapter 5 - Dramatis Personae
——SECTION 1: DAM 1.0: Standalone Library
Chapter 6 - Inside DAM 1.0
Chapter 7 - Why Enterprises Get Stuck at DAM 1.0
——SECTION 2: DAM 2.0: Connected Service
Chapter 8 - From Library to Platform
Chapter 9 - Inside DAM 2.0
Chapter 10 - Why Enterprises Get Stuck at DAM 2.0
——SECTION 3: DAM 3.0: Content Warehouse
Chapter 11 - Beyond Files and Folders
Chapter 12 - Inside DAM 3.0
Chapter 13 - Organizational Implications of DAM 3.0
Chapter 14 - Why Organizations Get Stuck at DAM 3.0
——SECTION 4: DAM 4.0: Intelligent Responder
Chapter 15 - Intelligent Responder
Chapter 16 - Inside DAM 4.0
Chapter 17 - From Content Supply Chain to Content Demand Chain
——SECTION 5: The Playbook for Getting There
Chapter 18 - The DAM Assessment Framework
Chapter 19 - Building a Roadmap & Business Case
Chapter 20 - Selecting the Right DAM Technology Partner for the Future
Chapter 21 - The Importance of Choosing the Right Systems Integrator
——SECTION 6: Trust, Ethics, and the Future
Chapter 22 - Ethics, Trust, and the Future of Content
Chapter 23 - DAM ∞
Conclusion: The DAM Journey Continues
Afterword & Appendix
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Real Story Group is a uniquely “buy side” advisory and consulting firm, working solely for MarTech platform buyers and never for vendors.
RSG provides advisory and consulting services to help enterprise leaders optimize their MarTech stacks. Our core capabilities revolve around delivering stack roadmaps, peer networks, agile technology selection, and AI strategy acceleration. RSG bases its advisory services on proprietary research that benchmarks enterprise performance and evaluates 150 vendor platforms across ten MarTech marketplaces.