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Press Release

FOR RELEASE: 2011-01-06


Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

The Real Story Group says Document Management & ECM markets have split

New marketplace overview contrasts buy-side risks in global document management and ECM

Boston, MA, USA – January 6, 2011 – Moving into 2011, the Enterprise Content Management (ECM) technology marketplace has split into two distinct and separate segments, according to buy-side analyst firm, The Real Story Group (formerly CMS Watch).

  1. ECM Infrastructure Vendors, that position their platforms as a set of lower-level technology services to manage high-volume, process-centric needs, such as processing insurance claims
  2. Document Management Application Vendors, that configure their products to accommodate specific needs

ECM infrastructure deals are large, but less common, as complexity and cost limit their appeal and usefulness. ECM infrastructure vendors Autonomy, Oracle, OpenText, IBM, and EMC have been acquisitive and are likely to remain so in 2011. As a result, these vendors often represent a relatively higher risk to buyers (see Cross-Check™ chart, below).

In contrast, the marketplace for departmental and process-specific Document Management products is a blend of a diverse set of players, ranging from vertical and horizontal options (e.g., patient billing in healthcare), to broader, open source and low-cost cloud offerings. Example vendors include Hyland in the US, Perceptive in Australasia, and Fabasoft in Germany. With mature product and service offerings and strong vertical expertise, these vendors often represent a relatively lower risk for buyers.

2011 Cross-Check for Document Management Vendors
Get a high-resolution version.

Designed to supplement functional and cost/value analyses in any major procurement decision, The Real Story Group’s Cross-Check™ charts denote buy-side risk, measured in four key dimensions:

  • Size – Denotes the relative size and importance of the vendor in that technology marketplace
  • Focus on ECM – Indicates how much of the firm’s efforts are focused on document and records management
  • Vendor Evolution – Weighs the current pace of change within the vendor itself
  • Product Development – Weighs the current pace of change for the solution



Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.