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Press Release

FOR RELEASE: 2010-12-01


Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

In 2011, Enterprises will Push Back against Vendor Lock-In

Real Story Group Releases Annual Technology Predictions

LONDON, ENGLAND; BOSTON, MA, USA — 1 December 2010 — As organizations become increasingly decentralized, 2011 will see enterprises identifying technology suppliers that can integrate effectively with other — often competing — solutions, according to new research released by analyst firm Real Story Group (formerly CMS Watch).

"Going into 2011, our research customers are indicating an unprecedented aversion to vendor lock-in," said Real Story Group President and Principal Analyst, Tony Byrne. "In the real world, enterprises have to support multiple devices, multiple internal portals, multiple web delivery channels, underutilized SharePoint deployments, and the lingering primacy of e-mail as a corporate information management platform — so vendors will have to adapt."

In a blog post today, Real Story Group detailed twelve predictions. Find the full post here: 2011 Will Find Enterprises Pushing Back Against Vendor Lock-In

The predictions are:

1. "Bring Your Own Device" policies will push HTML5 adoption for mobile access to enterprise applications
2. Content-rich customers will rebel against Web CMS marketing spins
3. Microsoft will turn to partners to fix SharePoint shortcomings
4. The top end of the Web CMS market will be redefined
5. Intranet community managers will adopt public social functionality
6. SaaS vendors will try to separate from "The Cloud"
7. Buyers will have a greater acceptance of newer standards
8. Case Management will become the leading application from high-end ECM vendors
9. Digital Asset Management vendors will greatly expand video management capabilities
10. E-mail will remain the world's de-facto enterprise document repository and workflow system
11. Portal software will increasingly produce services for other portals
12. Specialized talent around managing content will begin to migrate out of large corporations

"Each December we make our best guesses as to what the Content Technology industry will hold in the new year. Obviously we hope most of the predictions are correct, but if nothing else, we want to catalyze some lively, useful debate," said Real Story Group Analyst Jarrod Gingras.

Real Story Group Principal Analyst Alan Pelz-Sharpe discusses the predictions further at:

For more information about Real Story Group's research in these technology areas, please contact us at or download free samples of our research here.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.