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Press Release

FOR RELEASE: 2009-12-15


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

The New Year Will Bring Focus on Internal Content Technology Applications

CMS Watch Announces Content Technology Predictions for 2010

SILVER SPRING, MD, USA-- 2010 will bring renewed focus on internal content technology applications, according to research released by independent technology evaluation company, CMS Watch (

"After a recessionary period where many content technology investments focused on customer-facing systems, in 2010 we will see a renewed focus on internal applications," said CMS Watch founder, Tony Byrne.

In a blog post today, CMS Watch detailed twelve predictions. Find the full post here:


The predictions are:

  1. Enterprise Content Management and Document Management will go separate ways
  2. Faceted search will pervade enterprise applications
  3. Digital Asset Management vendors will focus on SharePoint integration over geographic expansion
  4. Mobile will come of age for Document Management and Enterprise Search
  5. Web Content Management vendors will give more love to Intranets
  6. Enterprises will lead a thick client backlash
  7. Cloud alternatives will become pervasive
  8. Document Services will become an integrated part of ECM
  9. Gadgets and Widgets will sweep the Portal world
  10. Records Managers will face renewed resistance
  11. Internal and external social and collaboration technologies will diverge
  12. Multi-lingual requirements will rise to the fore

"Every year at this time we look forward and make our best guesses as to what the Content Technology industry will hold for us in the new year. Our hope is that we get most of the predictions correct, but if nothing else, we hope to spur on some lively, constructive debate," said CMS Watch analyst Jarrod Gingras. CMS Watch principal Alan Pelz-Sharpe discusses the predictions further at:


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.