Press Release
The New Year Will Bring Focus on Internal Content Technology Applications
CMS Watch Announces Content Technology Predictions for 2010
SILVER SPRING, MD, USA-- 2010 will bring renewed focus on internal content technology applications, according to research released by independent technology evaluation company, CMS Watch (www.realstorygroup.com).
"After a recessionary period where many content technology investments focused on customer-facing systems, in 2010 we will see a renewed focus on internal applications," said CMS Watch founder, Tony Byrne.
In a blog post today, CMS Watch detailed twelve predictions. Find the full post here:
The predictions are:
- Enterprise Content Management and Document Management will go separate ways
- Faceted search will pervade enterprise applications
- Digital Asset Management vendors will focus on SharePoint integration over geographic expansion
- Mobile will come of age for Document Management and Enterprise Search
- Web Content Management vendors will give more love to Intranets
- Enterprises will lead a thick client backlash
- Cloud alternatives will become pervasive
- Document Services will become an integrated part of ECM
- Gadgets and Widgets will sweep the Portal world
- Records Managers will face renewed resistance
- Internal and external social and collaboration technologies will diverge
- Multi-lingual requirements will rise to the fore
"Every year at this time we look forward and make our best guesses as to what the Content Technology industry will hold for us in the new year. Our hope is that we get most of the predictions correct, but if nothing else, we hope to spur on some lively, constructive debate," said CMS Watch analyst Jarrod Gingras. CMS Watch principal Alan Pelz-Sharpe discusses the predictions further at:
http://www.youtube.com/watch?v=kRCygQAawnE
Real Story Group is a uniquely “buy side” analyst firm, working solely for MarTech platform buyers and never for vendors.
RSG provides research and advisory services to help customers optimize their MarTech stacks. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, AI for Marketing, Omnichannel Content Platforms, Journey Orchestration Engines, Email and Marketing Automation, Marketing Attribution, Ecommerce, and Personalization Platforms.