Press Release

FOR RELEASE

CONTACT

Elina Glazer

Work
617-340-6464 x127
Marketing Director
Real Story Group

CMS Watch Finds Fragmented But Healthy Web Content Management Marketplace Across Europe

10th Edition of "The CMS Report" Critically Evaluates European Web Content Management Offerings

Silver Spring, MD, USA and Aarhus, DK -- Vibrant national markets for web content management (CMS) solutions persist across Europe, but only a handful of European Web CMS vendors have moved up to become regional or even global players, according to the latest semi-annual release of "The CMS Report."

 

Across Europe, local and national CMS vendors continue to offer strong competition to international vendors, frequently out-competing on accessibility, technology, and web focus at a time when many upper tier software companies are distracted with industry consolidation. "A CMS buyer in Europe faces a very different set of plausible suppliers than a counterpart in North America," notes CMS Watch founder Tony Byrne, "but in one respect the marketplaces are similar: there is a dizzying array of choices."

The CMS Report was released today by CMS Watch (www.realstorygroup.com), an independent analyst firm that evaluates content technologies and strategies for prospective solutions buyers.

This release marks the 10th Edition of The CMS Report, and the first time that CMS Watch has produced one dedicated to European technology buyers. European vendors covered in the report include: CoreMedia, Day Software, EPiServer, e-Spirit, Escenic, eZ publish, GOSS, Immediacy, RedDot, Mediasurface, Sitecore, Synkron, Terminalfour, and Tridion.

"The CMS Report is invaluable to anyone selecting a CMS package," says Adriaan Bloem, Project Manager for Web Communications at Leiden University in the Netherlands. "I've researched quite a few of these tools, and The CMS Report contains the most thorough evaluations I've seen thus far," Bloem adds.

Based on hundreds interviews with web content management system (CMS) customers worldwide, the 10th Edition includes detailed comparisons across 17 key feature categories, as well as evaluations of product suitability for 12 universal CMS scenarios.

Other Report findings include:

  • Several European vendors (RedDot, Synkron, Sitecore) are in the midst of significant usability and technology refreshes, which can potentially disrupt project cycles. Nevertheless, European vendors have generally predated Microsoft in developing .NET versions of their products.
  • The CMS marketplaces in Europe remain stubbornly national, with key local vendors in each country who -- while typically unable to expand internationally -- have seen ample growth in their home markets, often through dependable government customers. Global enterprises can still turn to dozens of plausible European and international CMS vendors, although such customers should expect potentially significant variance in performance from country to country.
  • The center of gravity for most major open source CMS projects remains east of the Atlantic Ocean, with such packages as TYPO3, eZ Publish, OpenCms, and Midgard seeing greater traction in Europe than North America.
  • European vendors continue to expand aggressively in North America. Sitecore, Tridion, and Mediasurface have followed Day and RedDot into a large American market where no single vendor dominates.

 

The 10th Edition of The CMS Report provides 8- to 15-page comparative product surveys of 30 web content management offerings as well as information about 12 other packages across 6 product categories.

The Report is designed to help enterprises make faster and better buying decisions. Like all CMS Watch offerings, The CMS Report does not rank "best" vendors, but instead details the strengths and weaknesses of the various suppliers, identifies their suitability for different use cases, and isolates vendor tendencies that may influence longterm product roadmaps.

About

Real Story Group is a uniquely “buy side” analyst firm, working solely for MarTech platform buyers and never for vendors.

RSG provides research and advisory services to help customers optimize their MarTech stacks. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, AI for Marketing, Omnichannel Content Platforms, Journey Orchestration Engines, Email and Marketing Automation, Marketing Attribution, Ecommerce, and Personalization Platforms.