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Press Release

FOR RELEASE: 2007-03-27


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

CMS Watch to Release New Web Analytics Report

Report will evaluate major web analytics vendors and identify best practices

Silver Spring, MD, USA -- CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, will release a new Web Analytics Report next month. The forthcoming report will sort through the complexities of selecting the right web analytics tool and will identify best practices for incorporating web analytics into broader enterprise marketing and communications investments.


Tony Byrne, founder of CMS Watch, said, "The new Web Analytics Report provides an unprecedented analysis of vendor offerings. Marketing and IT professionals worldwide will benefit from our methodical investigation and vendor-neutral evaluation of the web analytics industry."

Phil Kemelor serves as lead analyst for the report. "We don't just talk about features -- we look at technical architectures, data integration options, data collection methods, user administration functionality, and the multiple ways to view, slice, dice, and analyze website data." And he added, "Our planning methodology will not only enable customers to select the right vendor; it will set the blueprint for web analytics strategy going forward and help determine the right resources to ensure the success of the program."

The report closely examines 13 major Web Analytics vendors, including:

Google Analytics
Visual Sciences

The report will be available on in late April, 2007.

About Phil Kemelor

Phil is the founder of PKWeb Communications, a web analytics and strategy consultancy, and is the author of "The Executive's Guide to Web Site Measurement and Testing". A former journalist, marketing executive, and 14 year Internet veteran, Phil's ten years of web analytics experience includes heading web analytics at Bell Atlantic, founding the web analytics best practices consulting services group at NetGenesis, consulting to the Fortune 100, and membership in the Web Analytics Association.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.