FOR RELEASE: 2007-05-16CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
Silver Spring, MD, USA -- CMS Watch, an analyst firm that evaluates content management and web analytics technologies, has reviewed Google's free Analytics offering and finds it underpowered for many enterprise analytics scenarios. These findings were published in the CMS Watch Web Analytics Report, which provides detailed, comparative evaluations of 13 major Web Analytics vendors.
Phil Kemelor served as lead analyst for the report. "Google can rightly boast that its Google Analytics service can process enterprise-level web metrics loads," said Kemelor. "But there's more to analytics than processing: integration, support, and documentation can be decisive to e-marketing success," Kemelor added.
Specifically, CMS Watch found:
Tony Byrne, founder of CMS Watch, commented on the competitive landscape, "If anything, Google increases the demand for competing analytics products from the likes of Omniture, Webtrends, and Visual Sciences by exposing new customers to the basics of collecting and analyzing data."
The CMS Watch Web Analytics Report evaluates 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and "hands on" testing of solutions. Reviewed solutions include:
The Report can be purchased at http://www.cmswatchstore.com.
Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.