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Press Release

FOR RELEASE: 2007-08-21


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

New CMS Watch Program Teaches Essential Skills for Successful Content Technology Implementations

CMS Watch and AIIM work together to educate enterprises in Northern America and Europe on BPM and In

Silver Spring, MD, USA -- CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, and AIIM, the Enterprise Content Management Association, now offer certificate courses on Business Process Management (BPM) as well as Information Organization & Access (IOA), throughout North America and Europe.


Analysis and design of both process and content are the twin pillars of successful content technology implementations. Without these skills effectively in practice, technology alone cannot enable an enterprise to effectively manage business information and processes.

Developed by CMS Watch in conjunction with the AIIM Educational Advisory Group, these new courses bring together core concepts and best practices to give enterprises the proficiency to begin solving difficult information access and business process challenges.

The courses offer a strategic overview, including building a business case, leadership, and process/information governance. The BPM course then continues by covering the parts of BPM, such as Business Analysis, Flowcharting, Process Modeling, BPM Architecture and Technologies, the role of Enterprise Application Integration (EAI), and Collaboration.

The IOA course covers the nuts and bolts of content audits and inventories, taxonomies, metadata, document and content modeling, search tools and techniques, text mining, the user experience of information access, social tagging, security and privacy, information organization standards, and findability.

"CMS Watch has long been educating content technology buyers through our product evaluations -- we're thrilled to now extend training for practitioners as well," said Theresa Regli, CMS Watch Principal and lead developer of the IOA program. "We want enterprises to successfully implement content technology, and these courses provide a balance of instruction and hands-on exercises that will prepare trainees for these projects."

Alan Pelz-Sharpe, CMS Watch Principal, led the development of the BPM curriculum. "These courses offer a core base of knowledge to deal with information overload and process inefficiencies," said Pelz-Sharpe. "Investment in technologies without this base of knowledge and experience is much less likely to be successful."

Courses are offered as a 2-day Practitioner course or a complete 4-day Master course starting in September 2007. Workshops in Asia-Pacific are planned for 2008. Successful participants receive official Practitioner or Master designation from AIIM.

Training schedules, locations, learning objectives, and other workshop details can be found at /Training/.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.