FOR RELEASE: 2007-11-27CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
Silver Spring, MD, USA-- CMS Watch, a vendor-independent analyst firm that evaluates content technologies, has found that organizations are now considering vendor commitment to their customer base and product development paths to be more critical as a result of the recent shake-up and shake-out in the web analytics industry.
"Customers need to carefully evaluate their analytics requirements, not just for today but for the future," notes CMS Watch lead analyst on web analytics, Phil Kemelor. "It's not just the functionality of a tool that is important, but the company management strategy and commitment to their products."
The following recent industry changes have a major impact on web analytics customers:
WebTrends Management Changes:
Omniture Acquires Visual Sciences:
Microsoft Announces a Beta for Gatineau:
"While Web managers and marketers may want to concentrate on the value of analytics for their organizations, they need to be aware of the larger marketplace environment and how it can seriously impact their investment in web analytics solutions," said CMS Watch founder, Tony Byrne. "It is absolutely necessary to stay current with your vendor's business strategy."
The Web Analytics Report provides a comprehensive overview of Web Analytics solution providers and best practices. The report is available for purchase online from CMS Watch (http://www.realstorygroup.com).
Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.