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Press Release

FOR RELEASE: 2008-02-21


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

CMS Watch Helps IT Professionals Take Back Control of Content at the AIIM International Exposition &

CMS Watch conference sessions provide the learning opportunity to assess, select, and deploy technol

Silver Spring, MD, and Newton, MA, USA -- CMS Watch, a vendor-independent analyst firm that evaluates content technologies, will help IT professionals discover how to turn content into a powerful business tool at the AIIM International Exposition & Conference (, the largest, most comprehensive content and information management event in North America. The event, which takes place 3-6 March at the Boston Convention & Exhibition Center, offers an experiential learning opportunity on the nuts and bolts of executing content and information management strategies.


"This year's program is packed and comprehensive, with excellent learning opportunities for IT professionals who are grappling with the enormous task of organizing content enterprise-wide," said Alan Pelz-Sharpe, CMS Watch Principal and Author of the ECM Suites Report 2008. "We're thrilled to be able to contribute our experience and marketplace knowledge to this year's event."

Pelz-Sharpe will lead sessions on strategic patterns in ECM, the state of the ECM software marketplace and BPM technology, while CMS Watch Founder Tony Byrne is the conference keynote panel chair on "The Future of Information Management: The CIO's Perspective". Byrne, along with an expert panel of CIOs, will tackle the question: what will "information management" look like 3-5 years from now? This session picks the brains of leading CIOs who will explore scenarios that are likely to unfold as the discipline of information management evolves, and the technologies that support it mature.

Tom Bliss, Group Conference Director, AIIM International Exposition & Conference, Questex Media Group, added, "We're delighted to have Tony Byrne as the moderator of the CIO panel keynote. He's a luminary in the industry and is well-positioned to guide this discussion to address what's just around the corner, where the roads are likely to split going forward, and how to begin to prepare for the changes ahead."

Byrne will also present a session on The New Web Publishing Environment. Theresa Regli, CMS Watch Principal and contributing analyst for the Enterprise Search Report 2008, will also lead two conference sessions: "Taxonomies for Smarties: A Rapid-fire Intro for Taxonomy Newbies" and "Search for the Future of Search". Research Analyst Jarrod Gingras will also lead a session, "Everything You Wanted To Know About BPM But Were Afraid To Ask."

Details available at:

To register to attend, visit or call toll free: (888) 824 3004 or International: +01(972) 620 3005.

For information on exhibit and sponsorship opportunities, contact Leo Squatrito at 617.219.8378 or

About AIIM International Exposition & Conference

The AIIM International Exposition & Conference is the world's largest and oldest educational conference and exposition. The place to go to gain control, meet compliance standards and access important information from structured and unstructured data, the AIIM International Exposition & Conference assists IT professionals turn content and information into a powerful business tool. The exposition and conference attracts business professionals and executive management seeking the latest technologies to capture, manage, share, and store documents and digital content to support business processes, comply with governmental regulations, drive down costs, and gain the competitive advantage.


About AIIM - the ECM Association

AIIM is the international industry association connecting users and suppliers of enterprise content management (ECM) technologies - tools and methods used to capture, manage, store, preserve, and deliver content in support of business processes. For more than 60 years, AIIM has been a neutral and unbiased source for education and industry information, standards, advocacy, and community.


About Questex Media Group, Inc.

Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, beauty, spa, travel, hospitality, leisure, home entertainment, industrial and service industries through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data and information products. The company's businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc., Imaging Networks and; McLean Events International, Ltd, a world-leading producer of appointment-based events. The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe.



Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.