Questions? Feedback? powered by Olark live chat software

Press Release

FOR RELEASE: 2008-06-11


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Social Software Frequently Lacking in System / Administrative Services

Rapid Development of Rich Features Not Always Matched by Back-end Strength

Enterprise 2.0 Conference, Boston, MA, USA-- Social Software technologies can improve collaboration and networking within and beyond the enterprise, but a general dearth of systems and administrative services brings greater long-term risks as customers look to extend from workgroup installations to enterprise-wide deployments, according to research released today by CMS Watch, a vendor-independent analyst firm that evaluates content technologies.


"Once you get beyond the experimental or pilot stage, certain services like configuration management, information lifecycle management, clustering/failover, back-up/restoration, multi-instance management, and internationalization become critical to long-term application viability" notes CMS Watch founder Tony Byrne. "Yet those are the very areas where most Social Software tools fall down, even ones from established vendors."

These findings come from The Enterprise Social Software Report 2008: Networking & Collaboration Within and Beyond the Enterprise, pre-released today by CMS Watch. This groundbreaking report evaluates twenty major Social Software suppliers, based on extensive technology research and customer interviews. The 300-page report also provides a breakdown of common usage scenarios to help customers with selecting the right Social Software technology for their enterprise.

The report also found:

  • Social Software technology categories range from Platform offerings (from the likes of IBM, Oracle, Microsoft, and Google), to Standalone Suites (from Jive, Traction, Awareness, and others), to numerous viable pure-play Blog and Wiki tools, as well as Public Networks (like Facebook) and White-label Community Services (like Ning, Pluck, and Lithium).
  • Enterprise customers show increasing interest in extending internal social tools outside the firewall (and vice-versa), but vendors are struggling to support both environments - which have substantially different functional, performance, and security profiles -- off the same toolset.
  • Microsoft, Oracle, and IBM all actively promote their Social Software products, but each arrived comparatively late on the landscape, and each still relies on heavierweight portal services for key functionality.
  • Some vendors offer exceptions to the rule in certain areas. To name a few: wiki vendor Atlassian provides comparatively strong security and access control; hosted community vendor Awareness has good multi-site management; social bookmarking appliance Connectbeam ships with highly functional back-up and restoration services.

"Customers should not automatically assume that Social Software modules from their incumbent vendors are somehow more mature or better integrated than some of the smaller players in this space," argues CMS Watch Research Analyst, Jarrod Gingras, who adds, "the industry remains in its early days, and even vaunted commercial services like Google remain a long way from finding their enterprise footing."

The report may be pre-ordered at /Reports/Collaboration/ for delivery Wednesday 18 June. Readers can also download a sample excerpt today.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.