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Press Release

FOR RELEASE: 2008-10-15


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Buyers Confused About E-mail Archiving Technology

CMS Watch research finds enterprises tend to confuse e-mail archiving with traditional back-up and r

London, UK-- E-mail archiving technology managers and buyers globally continue to struggle with high e-mail volumes, according to research released by analyst firm CMS Watch at Storage Expo in London today.


Managers frequently fail to understand the difference between back-up and advanced archiving facilities. A back-up is designed to manage short-term risk and provide a facility for disaster recovery. An archive is designed to help manage long-term risk, ensuring that historical data can be accessed and remains authentic either for the business user or even an auditor or lawyer.

This confusion is costly. "Typically 80 percent of mail data consists of simple duplication," notes CMS Watch analyst Alan Pelz-Sharpe. "E-mail archiving tools not only eliminate the redundant data automatically, they can in some instances take the place of existing and highly costly back-up and recovery installations."

This analysis stems from research conducted for the "E-mail Archiving & Management Report," which evaluates fourteen e-mail archiving and management solutions head-to-head. The report finds:

  • E-mail trails are more easily tracked using archiving tools (rather than just back-ups) -- this can save an enterprise time and money when needed for legal or regulatory requirements.
  • There are providers that offer e-mail archiving tools that can address the archiving needs of enterprises -- for example, Symantec, Zantaz (Autonomy), HP and EMC.
  • Given the breadth of solutions and architectures available in the marketplaces, CMS Watch recommends that enterprises carefully match their needs against the diverse available solutions.

The report is available for purchase online from CMS Watch (

Alan Pelz-Sharpe is a keynote speaker on "E-mail Management and Archive - How to Spend Wisely" at the Storage Expo in London on 16 October.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.