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Press Release

FOR RELEASE: 2008-12-16


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

2009 Will Bring Major Changes to Technology Marketplaces

CMS Watch Makes Twelve Predictions for the New Year

SILVER SPRING, MD, USA -- 2009 will bring significant changes to content technology marketplaces, according to research released by independent technology evaluation company, CMS Watch ( CMS Watch reports and online education prepare technology buyers for successful implementations.


"Obviously the economic slump will continue to influence buyers and vendors," observed CMS Watch founder Tony Byrne, "but other technology developments - including the rise of mobile analytics and a new version of MS SharePoint - will also significantly affect enterprise calculations."

In an article today, CMS Watch detailed twelve predictions. Find the full article at /Feature/189. CMS Watch principal Alan Pelz-Sharpe discusses the predictions at

  1. Open source Enterprise Content Management (ECM) players get an initial boost
  2. Office14 casts long shadow on SharePoint
  3. "Taxonomies are dead. Long live meta data!"
  4. Regulatory-compliance concerns reignited
  5. Renewed interest in pro-active e-discovery
  6. SaaS vendors expand offerings
  7. Oracle falls behind in battle for knowledge workers
  8. New emphasis on application search
  9. Social computing diffuses into the Enterprise
  10. Mobile and multimedia web analytics become key requirements, disrupters
  11. Long-awaited consolidation comes to the WCM space
  12. Buyers remain in driver's seat

CMS Watch principal Theresa Regli added, "The last two predictions are somewhat related - we're counseling buyers to negotiate aggressively, and some vendors will endure eroding cash flows better than others."


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.