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Press Release

FOR RELEASE: 2008-12-18


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Release: Poor Understanding of Digital Asset Management Raises Project Risks

CMS Watch offers new DAM education to help enterprise teams succeed

BOSTON, MA, USA -- Project managers, creative directors, enterprise architects, and consultants struggle to determine the optimal way to implement Digital Asset Management (DAM) technology, according to CMS Watch, an independent analyst firm. Important information must be understood prior to implementation in order to mitigate risk, including: key administrative and system management services, roles and groups and how security is managed, scalability, capacity and bandwidth challenges, the value of specific DAM standards.


"The start up of a new project is often overwhelming and too often managers jump into projects without fully understanding the challenges and technology," notes CMS Watch Principal DAM Analyst, Theresa Regli. "This increases the risk of project failure."

This conclusion stems from research conducted for CMS Watch's new online education course, "Fundamentals of Digital Asset Management". The online course, based on over a year of research into DAM technology and with organizations that have implemented DAM, helps project leaders and creative contributors alike understand the basics of Digital & Media Asset Management technology. The course also helps DAM project teams identify requirements more clearly and differentiates among various architectures and approaches.

The online course includes sessions on:

  • Introduction to DAM
  • Asset Creation, Assembly & Delivery Services
  • DAM Architecture & System Management Services
  • DAM Implementation Scenarios
  • DAM Vendor Landscape and Trends

"DAM project teams now have an objective source to instruct them on how DAM technology really works, and where implementations often go wrong," adds CMS Watch DAM Analyst Kas Thomas. "And, because it is an online course, participants can go at their own speed, at a time most convenient for them."

The course is available online at: /Education/.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.