FOR RELEASE: 2016-03-09CONTACT:
Jarrod Gingras (e-mail)
Analyst, Real Story Group
Work +1.617.340.6464 ext 105
Independent analyst firm Real Story Group (RSG) announced the general availability of RealScore™, an assessment tool that enables digital leaders to measure their effectiveness, benchmark against peers, and prioritize future investments in key digital workplace and marketing technology segments.
This application helps digital leaders better understand their current capabilities at a time when numerous RSG surveys reveal a lack of internal capacity to execute digital transformation projects. For example:
RSG surveys similarly report a chronic lack of digital maturity, but there is a strong upside for organizations that pursue maturity models:
RealScore™ provides digital leaders with a sophisticated tool to measure their staffing, processes, and their incumbent systems' effectiveness. The service can be tried free-of-charge.
Fig 1. Sample deliverables from the RealScore application.
Real Story Group subscribers can benchmark against their peers within and across industry sectors. The application generates PowerPoint and other deliverables that can be shared to reveal just where — and how — an enterprise should improve.
“Digital leaders working to align Business and IT strategies frequently ask us for roadmaps against a structured baseline,” notes Real Story Group Managing Director, Jarrod Gingras. “RealScore™ gives them a tool to chart where and how to make the right investments going forward.”
Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.