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Press Release

FOR RELEASE: 2014-11-20


Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

Real Story Group Releases New Digital Workplace and Marketing Technology Map for 2015

Infographic charts 150 technology vendors across seven marketplaces.

In a 10 year-old tradition, independent analyst firm Real Story Group has just released its 2015 Technology Vendor Map, tracking more than 150 global vendors competing across seven different technology areas:

  • Web Content & Experience Management
  • Digital & Media Asset Management
  • Enterprise Collaboration & Social Software
  • Marketing Automation & Social Technology
  • Enterprise Mobile Technology
  • Portals & Content Integration
  • ECM & Cloud File Sharing

What's Changed, What Hasn't

Some long-term trends persist. For customers, a plethora of point solutions await in "the periphery." While large, “center-city” vendors continue to try to cobble together suite-based solutions, innovation thrives at the edges of these marketplaces.

The map also captures some deeper trends:

  • The Microsoft station has gotten scaled back a bit — mostly on the digital marketing side, by dint of Redmond eschewing most marketing automation needs, media management, and mobile middleware
  • The map tracks the growing importance of players like Adobe and Salesforce

As always, the number of "stations" for any given vendor does not indicate its quality or weight in the marketplace. RSG’s map is just a visual of what vendors purport to sell.

For detailed evaluations of the pros and cons of each solution, consult RSG’s stream-by-stream reviews.

 Higher-resolution versions of this map are available for download.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.