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Press Release

FOR RELEASE: 2013-03-20

CONTACT:

Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Innovation Management Emerging as Key Use Case for Enterprise Social Technology

The Real Story Group Releases a New Buyer’s Guide to Innovation Management Software

Innovation management technology platforms are proliferating as enterprises consider ideation and innovation projects as some of the most promising social applications, according to research released this week by independent analyst firm, The Real Story Group.

The Real Story Group’s A Buyer’s Guide to Innovation Management Software identifies critical business use cases and feature sets, and reviews the key vendors.

A wide range of organizations is increasingly tapping the knowledge and ideas of their employees, customers, and even broader public networks. “Some of the most successful case studies for social computing revolve around dedicated innovation management initiatives,” notes RSG Founder Tony Byrne.

Nevertheless, many enterprises discover that their incumbent collaboration and social software may not include innovation-oriented applications. “General-purpose social tools may suffice for simpler services like enterprise Q & A, but that’s only the tip of the innovation iceberg,” notes RSG Analyst and report author, Kashyap Kompella. “Innovation management involves an end-to-end process of idea submission, evaluation, vetting, implementation, and analysis.”

RSG’s research reveals a crowded innovation management technology marketplace with a diverse set of solutions. Innovation management vendors vary in use cases supported, technology architectures, and geographic coverage.

Innovation management technology is not a panacea. “Despite some vendors’ marketing pitches, these tools won’t transform your enterprise into an innovation powerhouse overnight,” cautions Kompella.

RSG’s advisory briefing contains detailed descriptions of the underlying services provided by innovation tools, key use cases, vendor selection criteria, and reviews of the major vendors. The briefing is available to RSG research subscribers and for individual purchase.

About

Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.

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