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Press Release

FOR RELEASE: 2013-02-07


Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

The Real Story Group Releases New Infographic Charting Digital Workplace and Marketing Technology Ve

New infographic illustrates where vendors map to specific marketplaces.

Boston—February 7, 2013—Independent analyst firm The Real Story Group has just released its 2013 Technology Vendor Map. This infographic depicts more than 150 global vendors competing in the areas of web content and experience management, digital and media asset management, document management (ECM), enterprise collaboration software, search, digital marketing technology, and more.

“A subway map motif is the simplest way to answer the age-old customer question of which vendors offer what types of technology,” says Tony Byrne, President of The Real Story Group.

Large JPG Vendor Map


The map shows larger vendors such as HP, OpenText, IBM, Adobe, Microsoft, Google, and Oracle as central “hubs” amid larger marketplaces that are characterized by dozens of other vendors radiating out along different marketplace spokes. 

“The map suggests that in each marketplace, a vibrant group of pure-play vendors is offering viable — and typically more innovative — alternatives to the major players,” adds RSG Principal, Theresa Regli.

The Real Story Group publishes in-depth and hard-hitting [technology evaluations] (link) written by former implementers of the vendors included on the subway map. These unbiased evaluations offer an essential tool for enterprises evaluating all of the technology “lines” on the map. 


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.