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Press Release

FOR RELEASE: 2012-12-04





The Real Story Group Releases Twelve Predictions for 2013

Analyst Firm Emphasizes Practical Approach to Mobile, Video, Cloud, and Big Data

Boston / London, December 4, 2012— Real Story Group’s international team of analysts recently got together to deliver twelve practical predictions for 2013. These range from consultants rejoicing over SharePoint 2013, to continued reverberations from the HP/Autonomy deal, to the impact of Cloud “adolescence” on enterprise customers.

RSG analysts are available to discuss any and all of these predictions with the press over the next week. Please contact us to schedule an interview.

“Rather than deliver heady prognostications, we focus on practical predictions that enterprise leaders can use to inform their planning for the following year,” notes Tony Byrne, President of The Real Story Group.

RSG’s predictions for 2013 include:

  1. SharePoint 2013: Consultants Rejoice, Customers Yawn
  2. Trans-Media Trumps Multi-Channel for Brand Marketing
  3. Convergence of Social Media Monitoring and Social Media Marketing
  4. Cloud Adolescence: Business and IT Both Deal with Growing Pains
  5. Web Content & Experience Management Vendors Litter Systems with Outbound Digital Marketing Services
  6. The Autonomy Debacle Reverberates Across Several Technology Sectors
  7. Document Management and Cloud File-Sharing Vendors Compete Head-to-Head
  8. Contextual Mobile Delivery Rises to the Fore
  9. Big Data Gives Way to Useful Data
  10. Rise of Social Media Compliance Concerns
  11. Broadcast & Media Management Will Focus on Social TV Strategies
  12. Several DAM Vendors Will Morph into Digital Media Management Suites

Read an explanation of each one of these predictions at the Real Story Group’s blog.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.