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Press Release

FOR RELEASE: 2012-10-30


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Real Story Group Launches Custom ShortList Builder Tool to Speed Enterprise Technology Selection

Overcomes Limitations of One-Size-Fits-All Charts from Traditional Analyst Firms

Boston / London, October 30, 2012 – The independent analyst firm Real Story Group has announced the launch of its “Custom ShortList Builder“ tool to help enterprises identify the products that best fit their needs for web and content technologies.

“This application helps you make realistic choices based on your unique needs,” notes RSG Director of Advisory Services, Jarrod Gingras, “rather than rely on ‘magic’ or ‘leading’ quadrants that declare generic vendor rankings outside any real-life context.”

Utilizing more than 12 years of experience advising end-users in choosing technology solutions, Real Story Group developed the Custom ShortList Builder to support enterprise decision-makers by quickly eliminating tools that won’t meet their needs.

  • First, customers choose a series of basic requirements, including technology preferences (like .NET, Java, or PHP), delivery methods (like Cloud or on-premise) and license models (like open source)
  • Next, the Custom ShortList Builder utilizes highly specialized business scenario analysis to align specific enterprise use cases to the best-fitting products, carefully explaining why a solution was or wasn’t included in the list
  • Finally, RSG subscribers receive a custom research report highlighting the real weaknesses and strengths of just the relevant vendors

“The Custom ShortList Builder can save enterprises weeks or in many cases months of work to determine a manageable list of solutions for further diligence,” adds Gingras, “which means arriving at a decision faster and with better results.”


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.