FOR RELEASE: 2012-10-30CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
Boston / London, October 30, 2012 – The independent analyst firm Real Story Group has announced the launch of its “Custom ShortList Builder“ tool to help enterprises identify the products that best fit their needs for web and content technologies.
“This application helps you make realistic choices based on your unique needs,” notes RSG Director of Advisory Services, Jarrod Gingras, “rather than rely on ‘magic’ or ‘leading’ quadrants that declare generic vendor rankings outside any real-life context.”
Utilizing more than 12 years of experience advising end-users in choosing technology solutions, Real Story Group developed the Custom ShortList Builder to support enterprise decision-makers by quickly eliminating tools that won’t meet their needs.
“The Custom ShortList Builder can save enterprises weeks or in many cases months of work to determine a manageable list of solutions for further diligence,” adds Gingras, “which means arriving at a decision faster and with better results.”
Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.