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Press Release

FOR RELEASE: 2011-12-05


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

2012 Technology Predictions Released

Our bets on where technology is headed for 2012

The Real Story Group has just released its annual technology predictions that serve as a guide for where the technology marketplace may go in 2012. Principal Alan Pelz-Sharpe recorded the annual predictions this year, noting that this is the sixth edition of the end-of-year predictions from The Real Story Group’s team of analysts. The predictions for 2012 include some interesting and bold statements that predict the death of the intranet, the collision of CMS and CRM tools, new technology marketplace job creation, and increasing demands for social software in Microsoft SharePoint. View the complete 2012 predictions with explanations of the implications for each within the marketplace.

The 2012 Real Story Group technology predictions are:

  1. Big data meets web marketing
  2. Enterprise search marketplace opens up… again
  3. Social services are questioned in SharePoint
  4. CRM and CMS on a collision course
  5. Death of the intranet as we know it
  6. BPM springs back to life
  7. Managing rich media goes mainstream in the enterprise
  8. Big data blows into the cloud
  9. Pervasive mobile-only apps
  10. New job titles emerge
  11. Security fears rise: phones, tablets, the cloud —where is our content?
  12. Lines blur between commercial and open source technologies

Read an explanation of these predictions and see the predictions video at:


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.