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Tony Byrne on Jive-n and Jive-x Separation


31-Aug-2017 | CMS Wire | " Will Jive Customers Win With Lithium Takeover?"

Will Jive and Lithium Mesh?

Jive-xBut can two former fierce competitors play well together, technology wise?

Technology companies that acquire competitors naturally run the risk of product duplication and therefore wasted resources.

Lithium and Jive have “substantial functional overlap,” according to Tony Byrne, co-founder and CEO of Olney, Md.-based Real Story Group.  

He added in a blog post yesterday the partnership has “limited potential for combining modules and achieving ever-beloved 'technical synergies.'"

In the long-term, Byrne added, "vendors selling multiple products that do mostly the same thing is a story that rarely turns out well. One product becomes Cain and the other Abel."

Read the complete article here.

 

Tony Byrne on the Effect of Artifial Intelligence on the Future Content Management


26-Aug-2017 | TechCrunch | "AI will fundamentally change how we manage content"

Artificial IntelligenceChange is never easy

Tony Byrne, founder and principal analyst at Real Story Group, who is usually skeptical about developing tech trends, is actually bullish about using AI in content management — but not without some caveats. He cautions that the usefulness of your Artificial Iintelligence effort is going to be related to the condition of your data.

“Those sorts of automation and cognitive services typically depend on a fairly organized repository of tagged (and ideally structured) content, which is often what you’re working towards in an ECM project in any case. The challenge comes for customers who have very messy repositories: AI/ML isn’t going to clean it up for them, and [these companies] will struggle to draw meaningful conclusions — garbage in — garbage out,” Byrne explained.

Byrne also warned that it’s early days and it’s going to take some time to get this right. “Customers just need to understand that software vendors themselves are still thinking in terms of potential and have not yet fully activated AI/ML services as specific applications. That means that [customers] today will need to do a lot of the experimentation and testing themselves. But I think it’s worth exploring, especially for sizable enterprises with more complex needs around large-scale document processing, knowledge management, records management and search tuning,” he said.

That is good advice for any developing technology, but especially worth keeping in mind with the unique needs of content management. That means finding areas where it would work best such as Box’s choice of image recognition. Over time, as AI improves and gets more deeply incorporated into CMS technolgy, we will begin to see more complex use cases.

 

Tony on DX Implementation


15-Aug-2017 | CMS Wire | "With DX Implementation, People Underestimate 3 Things "
DX Leaders Series  Tony Byrne

As a long-time advisor to enterprise technology customers, Tony Byrne is keenly aware of how often the wrong choice of software dooms a digital experience project before it’s even begun.

For over 16 years, Byrne has led Real Story Group, an independent analyst firm which provides enterprises with research, tools and consulting advice on digital workplace and marketing technologies. Prior to founding RSG (formerly known as CMS Watch), Byrne worked in the software industry, where his roles included vice president in charge of engineering and production teams at IDEV, a systems integrator and digital design agency.

Read More Here.

Martin White of Intranet Focus Gives Thumbs Up to New Book Published by Tony Byrne and Jarrod Gingras


08-Aug-2017 | Intranetfocus | "The Right Way to Select Technology – a new book from the Real Story Group"

BookWhen working on procurement projects I inevitably made use of the excellent reports from the Real Story Group, recently enhanced through very effective interactive applications to help build vendor short lists. RSG consultants have considerable experience in guiding clients through the selection process and now Tony Byrne and Jarrod Gingras have written The Right Way to Select Technology, which is a masterpiece of information, knowledge and wisdom wrapped up in 174 pages of exceptionally-readable prose. In the introduction to  the book they list out seven groups of people who should read this book, and probably their most remarkable achievement is that the way the book is written each of the groups will feel it has been customised to their specific needs.

Read the Complete Article Here.

Tony Byrne on OpenText


30-Jul-2017 | Search Content Management | "Examining the OpenText-Documentum purchase six months later"

"I've been watching this process with OpenText for more than a decade, and I think, in 2009, I called them 'The Roadmap Company,'" said Tony Byrne, founder of Real Story Group, a research and advisory firm in Olney, Md. "Every time [OpenText] acquires a company, they always have this story around innovation and synergy and a roadmap. It's a very nice story for the customer and perhaps OpenText believes it, but it very rarely executes on it."

Read the entire article here.

Tony Byrne has published a thoughtful analysis of the value of industry analyst reports


25-Jul-2017 | CMS Wire | "Injecting a Little Reality Into the Enterprise Search Hype"

Injecting a Little Reality Into the Enterprise Search Hype

The search implementation community has been trying to inject some much-needed reality into the search business to counteract the promises and pixie dust spread by analysts and vendors.  

The catalyst for this reality check was the release of both the Gartner Magic Quadrant and the Forrester Wave reports on enterprise search (and insight and cognitive search) vendors. Charlie Hull, managing director of Flax, started the discussion, which I quickly followed with a three part post and then Miles Kehoe weighed in.

handful of glitter

"Real Story Group founder Tony Byrne has published a thoughtful analysis of the value of industry analyst reports"

Read the complete article here.

Toy Byrne on Digital Workplace


21-Jul-2017 | CMS Wire | "Workplace Consumerization, Suite Backlash, More Trends from RSG"

Digital customer experience (CX) and digital workplace technologies have crossed paths because businesses want to consumerize their employee experiences.

That consumerization is on a slow trajectory, though. 

That was one of the themes presented by the Real Story Group in a webinar this week, “2017 MarTech & EmpEx Vendor Map: What Does It Mean?”

Tony Byrne, CEO and founder of the Olney, Md.-based vendor research and analysis firm, discussed trends for enterprise technologies in the areas of digital CX (i.e. web content management, marketing automation, CRM) and digital workplace (i.e. enterprise collaboration, human capital management). Read More.

See all media mentions.

Recent Press Releases

12-Sep-2017 - New Book Applies Design Thinking to Tech Procurement

31-May-2017 - New Research Charts Employee Experience Tech Landscape

13-Sep-2016 - Real Story Group Releases New Dynamic Marketplace Quadrant Generator

16-Aug-2016 - Real Story Group Research Finds New and Revived Vendors Disrupting Web CMS Marketplace

11-Aug-2016 - Real Story Group Partners with Rosenfeld Media to Publish New Book Series on Digital Technologies

01-Jul-2016 - New Research Finds Cloud Roiling the Digital Asset Management Marketplace

22-Jun-2016 - New Research Suggests Social-Collaboration Technology Is Underachieving in the Enterprise

See all press releases.