Many of you have looked into customer data platforms. Many organizations kind of built these on their own. Some organizations are still choosing to build these on their own, sometimes for good reasons, sometimes not.
This omnichannel content platform is really interesting. This is a space that's kind of calved off from parts of the WCM world and parts of the DAM world. In this idea that I can have a core set of shareable assets that can be used across all different channels. That marketplace is very young and still kind of in formation. Journey orchestration and decisionining, very interesting as well.
RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors. Read More.
Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touchpoints, execute the best communications and predict future customer interaction.
For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others. This made sense for improving digital customer engagement in those platforms, but also led to serious challenges that now need attention. Read More.
For years, digital asset management (DAM) was either not included or was marginalized in the martech conversation. People viewed DAM as the tool of creatives, brand managers, and even (wait for it) librarians.
But it’s well beyond time we recognize that not only should DAM be in the martech conversation, but that DAM has become an anchor service in enterprise martech stacks... Read More.
After you have done your research, found out about the benefits of CDPs, how they differ from other customer data management platforms, and found the right CDP for your use-cases, it's time to get prepared to actually bring one in house and get it set up, running and supported.
If you want a successful implementation showing value and ROI back to the business, we have some advice from key luminaries in the field on things you need to think about when implementing a CDP system. Read More.
Customer data platform (CDP) technology is rising in popularity for good reason: CDPs try to address chronic difficulties marketers have endured around obtaining reliable access to a centralized store of information about their customers and prospects.
The CDP technology marketplace has expanded substantially. At Real Story Group, we evaluate 25 players, with more each quarter. Read More.
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