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Theresa Regli on Her New Book: The Real Story of DAM Technology & Practice


10-Jan-2017 | Chief Marketing Technologist Blog by Scott Brinker | "Digital Asset Management in the Martech Cocktail"

A book about DAM (Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice) would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology. A DAM by itself has limited usefulness: those assets have to be pushed out and used by different technologies in a wealth of ways for all this effort to benefit your organization.

Though DAM historically was implemented in a silo, used and maintained by only a few marketers or archivists, that’s changed. DAM is now fully embraced by the C-suite as a key enterprise application. Just as much effort is being put into DAM systems connecting to other systems as deploying simply the DAM, itself.

So how does DAM fit into the bigger picture of consumer-centric digital marketing? It’s not always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you.

Read More Here.

Tony Byrne on the future of WCM


20-Dec-2016 | CMS Wire | " 7 Web Content Management Trends for 2017"

For the 20 years I've been following web content management (WCM) and experience management technology, the only constant has been change.

This certainly holds true for 2017, when you can expect some new approaches and in some cases some industry re-alignment. Let's look at seven key trends.

1. From CaaS to EaaS

2. Marketplace Shifts Towards Complexity

3. Cloud Goes PaaS

4. More WCM Vendors Offer Marketing Data Warehousing

5. Backlash Against Advanced Personalization

6. Microsoft Edges Back

7. New Emphasis on Shareable Micro Experiences

Read the entire article here.

Kashayp Kompella on Digital Experience Management for Publishers


14-Nov-2016 | EContent | "A Guide to Digital Experience Management for Publishers"

"We may not yet know which publishing business models will prevail, but what is certain is that DXM will be at the center of such models." Read More.

 

Apoorv Durga on Box versa Dropbox


11-Nov-2016 | CIO Drive | "Box vs. Dropbox: Who will win the battle for the enterprise? "

Box vs. Dropbox

"Box was relatively more enterprise-focused as opposed to Dropbox, which was more consumer-focused, and this focus is what differentiates the two," said Apoorv Durga, research director at Real Story Group. "Box has more advanced enterprise-ey features — such as better admin and security controls — whereas Dropbox appeals more to consumers because it’s easier and simpler to use." Read the complete article here.

Kashayp Kompella on Real Quadrant


03-Nov-2016 | CMS Wire | "The Marketplace Quadrant Puzzle: Sorting Winning Vendors From Losers "

Facing highly fragmented technology marketplaces with many competing vendors, enterprise customers naturally seek out "horse race-type" analysis — who's winning and who's losing — to help narrow their choices. 

Major analyst firms have traditionally responded with 2x2 quadrants to show which vendors are ahead and behind in any given marketplace.

Quadrants Are Useful

Quadrants remain quite popular visualizations because they serve several useful purposes. They are easy to understand, offer a simple window into deeper research, and can provide a quick summary of a marketplace. 

No wonder they are ubiquitous. In fact, an emerging software category getting designated its own quadrant obtains a powerful signal that it has "arrived." Read More.

Kashyap Kompella on digital experience for higher ed


26-Sep-2016 | EContent | "A Guide to Digital Experience Management for Higher Education "

Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary based on your objectives. Education is a rather vast field, and this article focuses on DXM for higher education (higher ed) organizations such as colleges and universities.

Waves of digital transformation are sweeping across industries, and higher ed is not immune to these changes. In fact, higher ed may even be at the cusp of a transformation enabled by the creative ferments of digital technologies. Things such as classroom learning, teaching curricula and methods, and student assessments and evaluations-?essentially, almost all the traditional approaches and conventional practices-are being re-examined to see if they can be improved on or delivered better using digital technologies. Read More.

Tony Byrne on the future of Enterprise Content Management


26-Sep-2016 | CMS Wire | "Is Enterprise Content Management as We Know it Done?"

The Documentum acquisition is just the latest step in the narrowing of scope of traditional, heavy-duty ECM. There always was and still is a place for massive systems like Documentum and IBM FileNet for complex document processing, especially in heavily regulated environments. Ten years ago, ECM tools were pitched as much more widely relevant, but they turned out to be too expensive and complicated for workaday use cases. 

Or to put it another (more positive) light, the last decade has seen the democratization of document management, first with SharePoint — which made Office files more sharable within departments — then with cloud-based file-sharing services like Box, which made files more accessible across devices and within the cloud. We’ve also seen the rise of more specialized players for things like contracts management and forms processing: they solve specific problems without the IT overhead of a complex system.

There will continue to be a role for heavy-duty document processing, especially in larger enterprises. BPM will remain relevant in some of those cases. So ECM isn’t going away. Read the full article here.

 

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Recent Press Releases

13-Sep-2016 - Real Story Group Releases New Dynamic Marketplace Quadrant Generator

16-Aug-2016 - Real Story Group Research Finds New and Revived Vendors Disrupting Web CMS Marketplace

11-Aug-2016 - Real Story Group Partners with Rosenfeld Media to Publish New Book Series on Digital Technologies

01-Jul-2016 - New Research Finds Cloud Roiling the Digital Asset Management Marketplace

22-Jun-2016 - New Research Suggests Social-Collaboration Technology Is Underachieving in the Enterprise

28-Apr-2016 - New Research Reveals Marketing Technology Underperforming in the Enterprise

09-Mar-2016 - Real Story Group Releases New Application to Benchmark Digital Effectiveness

See all press releases.