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The Q&A for the upcoming MarTech Conference, May 9-11 in San Francisco, covering the agenda topics to be discussed at the event.


13-Apr-2017 | Martech Advisor | "Interview with Tony Byrne, Founder, Real Story Group"

This Q&A is part of an interview series for the upcoming MarTech Conference, May 9-11 in San Francisco, covering the agenda topics to be discussed at the event. Read on for an exclusive sneak-peek from the presenters

1. How have you seen marketers evolve in their understanding of martech in these last five years? What are the gaps (maybe in exploiting technology, attitudes, approaches, strategies etc) that events like these address for newbies as well as veteran marketers?

There are at least two major gaps for customers to fill: Capacity and Hyperbole.


 

 

 

 

 

 

 

 

 

 

Events like this give marketers and technologists the ability to have candid conversations with peers and experts about how marketing technology really works - as opposed to how we might wish it to work – and help close those gaps.

Read the complete article here.

Tony Byrne on warning signs of a failing software vendor


13-Mar-2017 | Networkworld from IDG | "Technology health check: 10 early-warning signs of a failing vendor or product"

It’s a fact of business life that technology vendors sometimes go out of business or sunset their products. This happens less than most customers fear, but when it does, the results can range from damaging to catastrophic. Therefore, a prudent enterprise will monitor key technologies and suppliers for potential problems.

At Real Story Group, a lot of our research goes into reviewing “vendor intangibles” to help guide customer decision making early on. Over the years, we've found a failing vendor or open-source project will exhibit telltale signs. By identifying these signs, you the customer can conduct your own risk mitigation accordingly.

10 warning signs a vendor is failing:

1. Significant fall-off in new customers
2. Declining—or no—community events
3. Disrupted product support
4. Serial acquisitions
5. Rapid vendor staff turnover
6. Escape to open source
7. Slower product updates
8. Evasive salespeople and account reps
9. Meandering roadmaps
10. Distracted founders

Read the complete article here.

Tony Byrne on Shareable Micro Experiences


27-Feb-2017 | Tony | " Marketers Should Deliver Shareable Micro Experiences, RSG Finds"

Marketers should focus less on creating pages and more on delivering shareable micro experiences — rendered components that can be distributed across a wide range of environments, including email, transactional applications, mobile web apps and kiosks.

That’s one of the findings released this week in Real Story Group’s 2017 Web Content & Experience Management Marketplace Analysis, a yearly report for RSG subscribers that analyzes 36 WCM vendors. The report emphasized intelligent web content management (WCM) architectures that include components built in WCM environments but delivered through separate applications.

  • Why EaaS Matters
  • Head-Optional Approach
  • PaaS Vendors Seek Control
  • Abandon Azure, Amazon?
  • Market Breakdown
  • 'No Roll-Up Story'

Real the complete article here.

Tony Byrne on Technology Analyst Independence


23-Feb-2017 | Networkworld from IDG | "The myth of technology analyst independence"

Magic Quadrant

Unlike the financial analyst community, technology analyst firms make scant distinction between buy- and sell-side analysis, a conflict of interest that leaves customers worse off.

Recently passing my 15th anniversary as a technology industry analyst caused me to reflect on the evolution of our business, and I'm disappointed to share that amid some positive developments, one significant ethical shortcoming still persists.

If you had asked me 15 years ago—when the world was reeling from an equities collapse aggravated in part by conflict-of-interest shenanigans on Wall Street—I would have predicted that the tech analyst community would split neatly between sell-side research and buy-side research.

But that has not happened, and you the customer are the worse off for it. ... Read More.

Theresa Regli on Her New Book: The Real Story of DAM Technology & Practice


10-Jan-2017 | Chief Marketing Technologist Blog by Scott Brinker | "Digital Asset Management in the Martech Cocktail"

A book about DAM (Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice) would not be complete without putting DAM in the bigger picture, and by that I mean the bigger picture of Marketing Technology. A DAM by itself has limited usefulness: those assets have to be pushed out and used by different technologies in a wealth of ways for all this effort to benefit your organization.

Though DAM historically was implemented in a silo, used and maintained by only a few marketers or archivists, that’s changed. DAM is now fully embraced by the C-suite as a key enterprise application. Just as much effort is being put into DAM systems connecting to other systems as deploying simply the DAM, itself.

So how does DAM fit into the bigger picture of consumer-centric digital marketing? It’s not always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you.

Read More Here.

Tony Byrne on the future of WCM


20-Dec-2016 | CMS Wire | " 7 Web Content Management Trends for 2017"

For the 20 years I've been following web content management (WCM) and experience management technology, the only constant has been change.

This certainly holds true for 2017, when you can expect some new approaches and in some cases some industry re-alignment. Let's look at seven key trends.

1. From CaaS to EaaS

2. Marketplace Shifts Towards Complexity

3. Cloud Goes PaaS

4. More WCM Vendors Offer Marketing Data Warehousing

5. Backlash Against Advanced Personalization

6. Microsoft Edges Back

7. New Emphasis on Shareable Micro Experiences

Read the entire article here.

Kashayp Kompella on Digital Experience Management for Publishers


14-Nov-2016 | EContent | "A Guide to Digital Experience Management for Publishers"

"We may not yet know which publishing business models will prevail, but what is certain is that DXM will be at the center of such models." Read More.

 

See all media mentions.

Recent Press Releases

13-Sep-2016 - Real Story Group Releases New Dynamic Marketplace Quadrant Generator

16-Aug-2016 - Real Story Group Research Finds New and Revived Vendors Disrupting Web CMS Marketplace

11-Aug-2016 - Real Story Group Partners with Rosenfeld Media to Publish New Book Series on Digital Technologies

01-Jul-2016 - New Research Finds Cloud Roiling the Digital Asset Management Marketplace

22-Jun-2016 - New Research Suggests Social-Collaboration Technology Is Underachieving in the Enterprise

28-Apr-2016 - New Research Reveals Marketing Technology Underperforming in the Enterprise

09-Mar-2016 - Real Story Group Releases New Application to Benchmark Digital Effectiveness

See all press releases.