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In The News

Tony Byrne Describes a Changing CDP Marketplace in 2020

13-Dec-2019 | CMSWire | "Will the CDP Marketplace Consolidate in 2020?"

Last month IgnitionOne, a longtime database marketing / adtech / CDP vendor, announced it planned to liquidate. The vendor had already shed much of its adtech portfolio over the past few years, so what remained was essentially a CDP with a managed services business. Unable to secure that financing or find a buyer for what remained, CEO Will Margiloff told shareholders he needed to shut the doors.
An obvious question ensues: Does this mean consolidation is coming to the CDP market?  
I don't think IgnitionOne is a canary in a coalmine, but as an existing or potential CDP customer, you'll want to understand some of the dynamics here... Read More


Tony Byrne on the The Rise of Omni-Channel Content Platforms

11-Dec-2019 | Document Strategy | "The Rise of Omni-Channel Content Platforms"

While many industry pundits have focused on traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, a parallel, and potentially a more interesting, trend has been taking place in the customer experience (CX) world.
Over the past few years, we’ve seen the rise of a new category of platforms that are designed to supply core content to the ever-growing channels of customer engagement. After extensive research here at Real Story Group, we’ve labeled this modern class of tools as omni-channel content platforms. Emerging primarily from the digital asset management (DAM) arena, some key technologies have also spun off from the headless web content management and marketing asset management markets... Read More


Toy Byrne on Acquia's Acquisition of AgilOne

11-Dec-2019 | Tech Crunch | "Acquia nabs CDP startup AgilOne, which raised $41M"

Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price.
CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is to deliver meaningful content to the customer based on what you know about them. Having a platform like this to draw upon makes it more likely that you will hit the target more accurately... Read More


Tony Byrne on the Importance of MarTech Collaboration and Integration

18-Nov-2019 | ChiefMarTec | "Two Themes for Martech Stack Leaders: Collaboration and Integration"

Earlier this autumn, Real Story Group convened two-dozen martech/CX stack owners from among our larger subscribers for two days of confidential discussions around what’s working well (and less well) within their enterprises. Although the conversations were private, we were able to share 12 key takeaways.
Reflecting some more on those 48 hours together, I think it’s worth highlighting two larger meta-themes that Scott has already been riffing on this year: collaboration and integration. Read More


Tony Byrne on the new Salesforce Content Management System

07-Nov-2019 | Tech Crunch | " Salesforce announces new content management system"

Salesforce has its fingers in a lot of parts of the customer experience, so why not content management? Today, the company announced a brand new tool called Salesforce  Content Management System, which it says is designed from the ground up to deliver a quality customer experience across multiple channels.
The idea is to provide a way for customers to create, manage and deliver more meaningful content across multiple channels from within the Salesforce family of products. The company claims it doesn’t require any kind of deep technical knowledge to do it, meaning marketers and product people should be able to create and deliver content without the help of IT, once the system is properly set up. Read More


Tony Byrne on the Microsoft Acquisition of Mover, and Implications of Cloud Migration

21-Oct-2019 | Tech Crunch | "Microsoft acquires Mover to help with Microsoft 365 cloud migration"

Microsoft wants to make it as easy as possible to migrate to Microsoft 365, and today the company announced it had purchased a Canadian startup called Mover to help. The companies did not reveal the acquisition price.
Microsoft 365 is the company’s bundle that includes Office 365, Microsoft Teams, security tools and workflow. The idea is to provide customers with a soup-to-nuts, cloud-based productivity package. Mover helps customers get files from another service into the Microsoft 365 cloud. Read More


Tony Byrne on System Complexity as a Variable in CMS Selection

18-Oct-2019 | CMSWire | "How to Categorize the Web CMS Marketplace"

The web content and digital experience (WCM) marketplace is highly fragmented. That's analyst-speak for: you'll find a hell of a lot of WCM vendors out there. Real Story Group's vendor evaluations cover nearly three-dozen WCM players, but you can source hundreds more around the globe. In fact, this profusion represents one of the consistent themes in the market over the past two decades. Read More

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Recent Press Releases

12-Nov-2019 - Real Story Group Charts the Rise of Omnichannel Content Platforms

29-Aug-2018 - Real Story Group Publishes New Customer Data Platform (CDP) Vendor Evaluations

12-Sep-2017 - New Book Applies Design Thinking to Tech Procurement

31-May-2017 - New Research Charts Employee Experience Tech Landscape

13-Sep-2016 - Real Story Group Releases New Dynamic Marketplace Quadrant Generator

16-Aug-2016 - Real Story Group Research Finds New and Revived Vendors Disrupting Web CMS Marketplace

11-Aug-2016 - Real Story Group Partners with Rosenfeld Media to Publish New Book Series on Digital Technologies

See all press releases.