RSG produced an Employee Experience Technology graphic that includes 135 vendors and 200 solutions aimed at helping employees collaborate with colleagues, leverage employee-facing materials and, in general, get work done.
"We'll definitely see an expansion of players," said Tony Byrne, founder and CEO of Olney, Md.-based Real Story Group. "The major platforms are still going to be there. Microsoft Office and G Suite, and IBM has a lot to say there, too. Slack is not the end of the story. There are going to be more and more tools like Slack that will be mobile and cloud first to fill very specific needs."
Amid the emergence of enterprise social networking (ESN) platforms over the past decade, creating a "Facebook-in-the-enterprise" became a kind of short-hand exhortation by vendors and customer aspirants alike: Could we recreate the success of the world's largest social network within the internal confines of an organization?
Now that Workplace by Facebook (formerly Facebook At Work) has more than a year under its belt, we can begin to answer that question. Some customers have indeed found success with the platform, but Real Story Group's evaluation of Workplace finds that what Facebook brings to enterprise social-collaboration is mostly a recognized brand name (you can download the evaluation here). Familiarity can help with initial adoption, but improving employee effectiveness and engagement over the long run may require more than what Workplace—or any other ESN—can offer. Read More Here.
No one has written a definitive history of web content and experience management (WCM), but they should, as it would offer some interesting lessons still relevant today.
Ian Truscott's excellent "Happy 21st Birthday Web CMS" got me thinking about my own time in the field. This brief t0ur is far from definitive, but hopefully you'll find some useful nuggets.
The Late 1990s
In 1996 I was working for a hybrid integrator/agency — we called ourselves a "web development shop." Our clients wanted to update their own sites, which were increasingly dynamic in nature. We soon started casting about for packaged CMS tools, and over the next five years learned some early-adopter lessons.
Most of the systems we deployed ticked us off. In those early days, the tools seemed to be written by and for techies, which we didn't mind, but our clients did. Some WCM systems still feel unnecessarily technical today. Read Complete Article Here.
This Q&A is part of an interview series for the upcoming MarTech Conference, May 9-11 in San Francisco, covering the agenda topics to be discussed at the event. Read on for an exclusive sneak-peek from the presenters
1. How have you seen marketers evolve in their understanding of martech in these last five years? What are the gaps (maybe in exploiting technology, attitudes, approaches, strategies etc) that events like these address for newbies as well as veteran marketers?
There are at least two major gaps for customers to fill: Capacity and Hyperbole.
Events like this give marketers and technologists the ability to have candid conversations with peers and experts about how marketing technology really works - as opposed to how we might wish it to work – and help close those gaps.
It’s a fact of business life that technology vendors sometimes go out of business or sunset their products. This happens less than most customers fear, but when it does, the results can range from damaging to catastrophic. Therefore, a prudent enterprise will monitor key technologies and suppliers for potential problems.
At Real Story Group, a lot of our research goes into reviewing “vendor intangibles” to help guide customer decision making early on. Over the years, we've found a failing vendor or open-source project will exhibit telltale signs. By identifying these signs, you the customer can conduct your own risk mitigation accordingly.
10 warning signs a vendor is failing:
1. Significant fall-off in new customers
2. Declining—or no—community events
3. Disrupted product support
4. Serial acquisitions
5. Rapid vendor staff turnover
6. Escape to open source
7. Slower product updates
8. Evasive salespeople and account reps
9. Meandering roadmaps
10. Distracted founders
Marketers should focus less on creating pages and more on delivering shareable micro experiences — rendered components that can be distributed across a wide range of environments, including email, transactional applications, mobile web apps and kiosks.
That’s one of the findings released this week in Real Story Group’s 2017 Web Content & Experience Management Marketplace Analysis, a yearly report for RSG subscribers that analyzes 36 WCM vendors. The report emphasized intelligent web content management (WCM) architectures that include components built in WCM environments but delivered through separate applications.
Unlike the financial analyst community, technology analyst firms make scant distinction between buy- and sell-side analysis, a conflict of interest that leaves customers worse off.
Recently passing my 15th anniversary as a technology industry analyst caused me to reflect on the evolution of our business, and I'm disappointed to share that amid some positive developments, one significant ethical shortcoming still persists.
If you had asked me 15 years ago—when the world was reeling from an equities collapse aggravated in part by conflict-of-interest shenanigans on Wall Street—I would have predicted that the tech analyst community would split neatly between sell-side research and buy-side research.
But that has not happened, and you the customer are the worse off for it. ... Read More.
31-May-2017 - New Research Charts Employee Experience Tech Landscape