As a long-time advisor to enterprise technology customers, Tony Byrne is keenly aware of how often the wrong choice of software dooms a digital experience project before it’s even begun.
For over 16 years, Byrne has led Real Story Group, an independent analyst firm which provides enterprises with research, tools and consulting advice on digital workplace and marketing technologies. Prior to founding RSG (formerly known as CMS Watch), Byrne worked in the software industry, where his roles included vice president in charge of engineering and production teams at IDEV, a systems integrator and digital design agency.
"I've been watching this process with OpenText for more than a decade, and I think, in 2009, I called them 'The Roadmap Company,'" said Tony Byrne, founder of Real Story Group, a research and advisory firm in Olney, Md. "Every time [OpenText] acquires a company, they always have this story around innovation and synergy and a roadmap. It's a very nice story for the customer and perhaps OpenText believes it, but it very rarely executes on it."
The search implementation community has been trying to inject some much-needed reality into the search business to counteract the promises and pixie dust spread by analysts and vendors.
The catalyst for this reality check was the release of both the Gartner Magic Quadrant and the Forrester Wave reports on enterprise search (and insight and cognitive search) vendors. Charlie Hull, managing director of Flax, started the discussion, which I quickly followed with a three part post and then Miles Kehoe weighed in.
"Real Story Group founder Tony Byrne has published a thoughtful analysis of the value of industry analyst reports"
Digital customer experience (CX) and digital workplace technologies have crossed paths because businesses want to consumerize their employee experiences.
That consumerization is on a slow trajectory, though.
That was one of the themes presented by the Real Story Group in a webinar this week, “2017 MarTech & EmpEx Vendor Map: What Does It Mean?”
Tony Byrne, CEO and founder of the Olney, Md.-based vendor research and analysis firm, discussed trends for enterprise technologies in the areas of digital CX (i.e. web content management, marketing automation, CRM) and digital workplace (i.e. enterprise collaboration, human capital management). Read More.
The prime benefit of a pilot is to “try before you buy.” The key is for all the stakeholders (editors, marketers, designers, developers) to get hands on with the finalist solutions. With our clients, we have found that, more often than not, the CMS vendor who came in second after the demo round ends up winning the Proof of Concept (PoC) round: evidence that the proof is in the doing, not talking.
The best approach to a PoC is to do your diligence first and make it very clear that you are down to two finalists — so the vendor is invested in a real opportunity and not a fishing exercise.
Our standard PoC template for WCM platforms calls for a week-long pilot, though we have led some that are shorter and occasionally longer: it really depends on the complexity of the environment and the level of customer investment in the ultimate solution. A media firm for example (for whom content is their product), will want to do deeper diligence than a manufacturing firm looking to power their public website. Read the complete article here.
"Bringing in a new CEO is part of the private equity playbook and actually I’m a bit surprised they waited this long," Tony Byrne, CEO and founder of Olney, Md.-based vendor analyst Real Story Group, told CMSWire. "I don’t think Seifert failed. It’s just that the new owners of the team want a new GM and possibly some new coaches too, so this is perfectly normal."
RSG produced an Employee Experience Technology graphic that includes 135 vendors and 200 solutions aimed at helping employees collaborate with colleagues, leverage employee-facing materials and, in general, get work done.
"We'll definitely see an expansion of players," said Tony Byrne, founder and CEO of Olney, Md.-based Real Story Group. "The major platforms are still going to be there. Microsoft Office and G Suite, and IBM has a lot to say there, too. Slack is not the end of the story. There are going to be more and more tools like Slack that will be mobile and cloud first to fill very specific needs."
31-May-2017 - New Research Charts Employee Experience Tech Landscape