MarTech 2030 Book
Amid rapid change in Marketing Technology, find your firm’s unique North Star.
Learn about how AI and shifting customer behavior are driving a wholesale re-think of enterprise MarTech stacks and operations. Find out how to get to "MarTech 4.0" to effectively meet this new world.
What MarTech Leaders Say
“Combines inspiring, far-reaching vision with real-story wisdom on the grit of pitfalls and constraints—providing deep, useful insights even to the most educated MarTech professional.”
Matthew Williams, Senior Director, Marketing, Data, and Retail Product, Catalyst Brands
"This book really hits home about the new ways individuals and businesses will interact in the future as AI evolves”
Omar Al-Sinjari, Senior Vice President Marketing, GXO Logistics, Inc.
“The genius of this book is that it does not treat the future as a spectacle, but a leadership challenge”
Scott Brinker, chiefmartec
Table of Contents
Foreword - Scott Brinker
—— SECTION 1: GETTING STARTED –
Chapter 1 - Introduction
Chapter 2 - Eras of MarTech
—— SECTION 2: THE VIEW FROM 2030
Chapter 3 - The 2030 Customer Experience
Chapter 4 - North Star: The 2030 Stack
Chapter 5 - The 2030 Marketing Environment
Chapter 6 - The 2030 Marketer Experience
—— SECTION 3: YOUR NEW FOUNDATION
Chapter 7 - AI and Agents
Chapter 8 - Customer Data
Chapter 9 - Customer Content
Chapter 10 - Decisioning
—— SECTION 4: LEADERSHIP 2030
Chapter 11 - The Business Case
Chapter 12 - The New MarTech Org
Chapter 13 - Trust in a New Era
Chapter 14 - New Supplier Models
Chapter 15 - Beyond MarTech
Afterword & Acknowledgements