What is Web Content Management?

A Web CMS (Content Management System) is a software system that has been designed to help organizations create and publish web content and manage websites. Yet there are almost as many definitions of “Content Management System” as there are CMS vendors and analysts. At the end of the day, the solution you need is likely to be as unique as your business. Here is Real Story Group’s definition of a web content management system:

“A system that lets you apply management principles to web content.”

That might seem self-evident, but most companies today — large and small — do not manage content with the same rigor that they manage data. Content moves to the center of the equation where it belongs. As in all management systems, people play a decisive role in what happens to it. What they do with content can be encapsulated into business rules and editorial processes. The goal of these efforts is to support specific business objectives.

Perhaps the most important content management problem that companies face is that their publishing processes do not advance business goals. The purpose of a CMS should be to put those two back in sync. In the specific domain of Web CMS, an automated platform should allow you to publish more efficiently than a manual process, but as with all other technologies, effective management is predominately a people issue.


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