BOSTON, 01 April 2011 -- Content Management technology has become so completely commoditized that customers should stop paying any attention to it, according to independent industry analyst firm, The Real Story Group (which recently changed its name from CMS Watch, since there is nothing more to watch).
In a media briefing conducted entirely on Quora today, Real Story Group analyst Jarrod Gingras pointed out, “Content Management and related technologies like Search and Media Management have become so simple and obvious, that we now advise customers not to even bother -- just sit back and let it happen.”
“Yes, people have totally figured this stuff out,” adds Real Story Group principal analyst, Alan Pelz-Sharpe. “We used to see enterprises with outdated web content or thousands of documents gumming up share drives -- but not anymore.”
Real Story Group came to this conclusion after hanging out virtually at cool sites like TheOnion.com and interviewing people who claimed to be young, hip, digital natives. “They thought OpenText was an app to help you cheat on exams,” complained Real Story Group analyst, Apoorv Durga.
“Besides, the web is going away anyway,” notes Real Story Group analyst Irina Guseva. “Everyone’s switching to mobile apps, and those don’t have any content, do they?”
In lieu of content management, The Real Story Group has identified the rise of new, venture-funded vendors like Meanderthal Software, whose “iFinditNow 2.0” platform allows enterprise employees to address e-discovery requests in twelve characters or less. Real Story Group released some excerpts from a pilot implementation of iFinditNow at a global pharmaceutical company whose faulty test documentation may have cost dozens of lives.
> “find it yet?”
> “nope”
> “k. ttyl”
> “later, dude”
“There’s a bigger picture here: information management is becoming gamified, consumerized, socialized, mobilized, cloudified, and caramelized,” notes Real Story Group analyst Adriaan Bloem. “Enterprises should turn their attention away from core information assets and focus all digital energies on linking up with the next Facebook, whatever that may be.”
Theresa Regli, Real Story Group principal analyst concludes, “CIOs who don’t future-proof their next-generation enterprise with disruptive technologies like iFinditNow are going to go the way of the dinosaur.”
About Real Story Group
The Real Story Group provides research and advisory services to support you through content technology selection and implementation. Through highly detailed technical evaluations, advisory papers, and education courses, The Real Story Group helps you to sort out the complex technology landscape, so that you can minimize time and effort identifying technologies suited to your particular requirements. The Real Story Group evaluates Web Content Management, Digital Asset Management, Document & Records Management (ECM), Enterprise Collaboration & Social Software, Enterprise Search, and SharePoint Ecosystem vendors.
To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.
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