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Press Release

FOR RELEASE: 2011-10-13

CONTACT:

Ian Hughes (e-mail)

Marketing Director, Real Story Group

Work 617-340-6464 x120

Major Digital & Media Asset Management Update Released

Report Version 4.0 Includes Major Updates to Adobe Scene7, Dutchsoftware Elvis, Avid Interplay, Nort

The Real Story Group has just released a major update of its Digital & Media Asset Management Report. The new Version 4.0 Report includes new, in-depth coverage of Adobe Scene7 and Dutchsoftware Elvis DAM. Adobe Scene7 is a SaaS-based model for web cataloging and print production. Both platforms continue to evolve as they compete to improve marketing asset production and distribution.

Also reviewed is Avid Interplay Media Asset Management & Production Suite's move to HTML5, as the full suite updates to a more integrated user interface. Avid’s move into the DAM / MAM world comes as a result of its acquisition of German media asset management vendor, Blue Order. Fresh updates from North Plains, Widen, and Extensis are featured and reviewed in depth. Version 4.0 also reviews the trends of 2011 and anticipates the future of digital media asset management in 2012.

The new report gives an overview of Content Delivery Networks (CDNs) and Online Video Platforms (OVPs) for online video distribution scenarios. There are expanded evaluation charts, which include more granular ratings on vendors' ability to perform image transformations, video transcoding, asset management via tablet devices, and technical capabilities such as extensibility, integration, and application development. The Real Story Group covers the Microsoft SharePoint ecosystem as an entire technology stream, and the new Digital & Media Asset Management Report gives an updated look at the limits of SharePoint in DAM scenarios, and what add-on technologies are appropriate to make media management more viable with SharePoint. In the report, there are more in-depth use case scenario analyses for time-based media, which address why the lines between production asset management and media asset management are blurring.

About Real Story Group

The Real Story Group provides research and advisory services to support you through content technology selection and implementation. Through highly detailed technical evaluations, advisory papers, and education courses, The Real Story Group helps you to sort out the complex technology landscape, so that you can minimize time and effort identifying technologies suited to your particular requirements. The Real Story Group evaluates Web Content Management, Digital Asset Management, Document & Records Management (ECM), Enterprise Collaboration & Social Software, Enterprise Search, and SharePoint Ecosystem vendors. To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.

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