Media

Recent Press Releases

04-Jun-2013 - Pros and Cons of Salesforce-ExactTarget Acquisition from a Customer Viewpoint

30-May-2013 - Creative Production and Digital Asset Management Technologies Beginning to Converge

28-May-2013 - SharePoint vs. Box Rivalry Extends to the Rest of the Cloud File Sharing Market

01-Apr-2013 - Release: Exclusive SharePoint 2016 Sneak Peak

20-Mar-2013 - Innovation Management Emerging as Key Use Case for Enterprise Social Technology

06-Mar-2013 - The Real Story Group Releases New Advisory Briefing, 2013 Market Trends and Analysis of Web Content

07-Feb-2013 - The Real Story Group Releases New Infographic Charting Technology Vendors in Web Content Management

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In The News

HS DAM names Theresa Regli as one of their most popular speakers
31-May-2013 | Storify by DAM users | "One of our most popular speakers, Theresa Regli, shares The Real Story Group vendor map."

"One of our most popular speakers, Theresa Regli, shares The Real Story Group vendor map."

Do you really need a combination portal plus Web CMS? Maybe "Yes", Maybe "No" by Apoorv Durga
28-May-2013 | KM World | "Do you really need a combination portal plus Web CMS?"

Most Web properties require frontend presentation and "experience" services, as well as backend content management functionality. Most Web content management (WCM or Web CMS) tools provide both tiers of services.

However, as complexity increases—especially around advanced personalization, visitor permissions, integration and dashboarding-an enterprise may turn to the long-established approach of applying an enterprise portal framework.

Kashayp Kompella on Mobile Marketing
29-Apr-2013 | KM World | "Enterprise mobile marketing: Making the right moves in a rapidly evolving field"

Mobile marketing has often been hailed as a game changer, but in reality it has not lived up to industry expectations. If the industry growth in 2012 is any indicator, it appears that after many years of underperformance, marketers are finally getting serious about mobile. eMarketer estimated that enterprises would spend $2.6 billion on mobile marketing in 2012, but later found that the actual spend was $4.1 billion. Despite such impressive growth, mobile marketing accounts for only about 1 percent of the total spend, and it is still early days for the industry...Read More.

Forbes Points to RSG Vendor Content Map in Their Big Data Article
23-Apr-2013 | Forbes | "The Big Data Landscape Revisited"

Taking its inspiration from the map of the London Underground and a content technology map from the Real Story Group, it charts the links between an ever-expanding database market and the data storing/organizing/mining technologies and tools (Hadoop, NoSQL, NewSQL…) that now form the core of the big data market.

EContent's Coverage of Our Recent Advisory Paper: 2013 Market Trends and Analysis of Web Content & Experience Management Systems
06-Mar-2013 | EContent | "Real Story Group Warns Against "CXM Suites""

Customers should remain wary of WCM vendors reinventing themselves as "Customer Experience Management (CXM)" suite providers, according to a new marketplace analysis released by analyst firm The Real Story Group. The new advisory briefing, 2013 Market Trends and Analysis of Web Content & Experience Management Systems, categorizes 36 Web CMS vendors and charts the relative customer risks with each solution.

RSG found that Web CMS vendors are trying to infuse their technology with tools for marketing automation, email marketing, predictive analytics, lead scoring, testing, and optimization, and associated reporting -- all under the umbrella of practicing CXM. However, The Real Story Group advises prospective buyers to perform careful due diligence against vendor claims of providing a comprehensive CXM platform.

Irina Guseva on Web Content and Experience Management (WCXM)
04-Mar-2013 | PC Today | "Your Web Content Matters - Management Systems Improve Productiity and Reach."

Through the use of analytics and content optimization, you're now more prepared to strategize, manage and deliver personalized content to relevant audiences at the appropriate time on the right device.

Tony Byrne on building a custom Enterprise Content Management System
11-Feb-2013 | FierceContent Management | "Why would companies still be developing a custom CMS?"

Tony Byrne from Real Story Group says an extremely high-end media company might need one (custom CMS). "The only sector where I've seen it make sense to build a DIY CMS is in the media segment, particularly at the highest end. The intense performance and functional requirements in some media scenarios can supersede what an off-the-shelf platform or even available toolkits can do," Byrne told me.

But when you decide to roll your own, you head down a slippery slope, one that many companies learned about the hard way in the 90s. Sure that system might meet your needs today and even next year, but with a constantly evolving publications marketplace, how can you possibly adapt and change the system quickly when those inevitable changes are required. You could find yourself with an expensive, obsolete system in short order with very few options available to you for upgrading. How many of the older systems could adapt to mobile delivery or easily incorporate social media?

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