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01-Apr-2013 - Release: Exclusive SharePoint 2016 Sneak Peak
Apoorv Durga on ECM Compliance
11-Nov-2013 | msdynamicsworld.com | "The ECM-Compliance Link: Options for Microsoft Dynamics ERP customers"
Known for their ability to track and manage documents, enterprise content management (ECM) systems can play a key role in helping organizations keep up with regulations, standards, and even internal policies. And as the world becomes more and more regulated, Apoorv Durga, a senior analyst at Real Story Group, says a higher number of organizations are looking to their ECMs for help in managing and complying with the onslaught.
"Compliance can have multiple meanings. It could refer to adhering to process guidelines, complying with laws and legislations, or conforming to rules and regulations," Durga points out. "In any case, what's clear is that compliance is becoming increasingly important with the world becoming more and more regulated."
Apoorv Durga on Selecting Enterprise Mobile Platforms
30-Oct-2013 | KM World | "A guide to selecting enterprise mobile platforms"
Enterprise mobile platforms are tools that provide capabilities for mobile application development as well as services required by those mobile applications. They can address business-to-customer (B2C) and/or business-to-employee (B2E) use cases. Real Story Group has recently released a detailed evaluation of 21 such vendors.
Once you've concluded that mobility is a priority, you'll need to decide whether and how much to invest in specialized enterprise mobile platform services. It's not a trivial decision and like other enterprise software decisions, it requires justification and an understanding of trade-offs.
Tony Byrne on Facebook Marketing
29-Oct-2013 | FierceContent Management | "Data conflicts arise over Facebook's marketing effectiveness"
"Marketers don't see substantially different results among different channels, which would seem to call for continued experimentation and tweaking across most if not all of them."
That's smart advice in my view. You need to have this presence online. There is no debating that, but Facebook is not the be all and end all of being online. It's part of an overall online marketing plan that should encompass the mainstream social media platforms, as well as content marketing and other creative forms of digital engagement.
It's also important to remember that simply having a presence and counting Likes doesn't necessarily mean engagement and you not only have to experiment across channels as Byrne suggested, you also need to experiment in different ways of engaging within each one. You can't just show up. You need to find creative ways to get your customer's attention across these channels and keep it over time.
Irina Guseva shares her 5 key point on when a DAM system is NOT needed
28-Oct-2013 | CMS Wire | "You Don't Need a Digital Asset Management System If ..."
Irina Guseva on the decision by W3C to include encrypted media extensions into the HTML5.1 standard and its effect on web experiences
24-Oct-2013 | CMS Wire | "Discussion Point: Encrypted Media Extensions in the HTML Standard"
When speaking of HTML 5.1, we should start with the point that this specification is still not stable. What that means in practical terms is that vendors and implementers should really carefully evaluate and implement the spec, given its changing nature. When your vendor says they are “HTML 5-friendly,” you really have to ask them what they mean by that, as the definition and depth of adherence to the standard can vary.
In regards to extensions in general, again a word of caution. As with any standard, proprietary and vendor-specific extensions are discouraged because they defy the whole purpose of the specification, which is interoperability and accessibility.
Speaking specifically of the encrypted media extensions, organizations should realize that this addition is not likely to act as a Digital Rights Management (DRM) system for their assets (note that one of the editors of the latest spec draft is a Netflix employee). Historically, digital asset management tools were rarely able to provide DRM capabilities, and this was often an integration point with specific niche tools that can do digital rights management. But what you get with this spec is a common API that provides the ability to speak to encryption and rights management systems.
It doesn’t though appear that this extension spec will have a large impact on web experiences, as (first and foremost), in my opinion, this spec is designed to protect content distributed by media vendors. Which is nothing but a simple and logical business rationale for organizations that monetize their digital and media assets, as one of major streams of revenue. Realistically, whether customers will appreciate any additions inspired by this spec to their experience or not, is probably not as important. It is not the first time video and audio files are being protected by some sort of a mechanism to prevent unauthorized distribution or replication.
Kashayp Kompella on SaaS / PaaS in HCM
11-Oct-2013 | SearchContentManagement - TechTarget | "PaaS offers some relief for HCM software integration woes"
"SaaS does not necessarily play well with incumbent systems," said Kashyap Kompella, an analyst with The Real Story Group, an IT advisory firm based in Olney, Md. "And there is not a lot of enthusiasm to undertake" the complex development process of writing the necessary custom interfaces, he said.
Tony Byrne on Mobile Middleware
30-Sep-2013 | Information Week | "Do You Need Mobile Middleware?"
Enterprise investments in mobile technology are steadily transitioning from an intense focus on mobile device management (MDM) and mobile asset management (MAM) towards mobile experience management. (No, I'm not going make up a new acronym for that, but the concept is increasingly important nonetheless.)
Whether talking about mobile Web versus native apps, or B2C (business-to-customer) versus B2E (business-to-employee) mobile use cases, savvy enterprises are paying attention to the quality of interaction "on the glass."
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