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Real Story Group

Our Analysts

  • Adriaan Bloem
  • Tony Byrne
  • Apoorv Durga
  • Jarrod Gingras
  • Alan Pelz-Sharpe
  • Theresa Regli

Contributing Analysts:

  • David Hobbs
  • Phil Kemelor
  • Shawn Shell
  • Lisa Welchman

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Phil Kemelor

Phil Kemelor

Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic, a web analytics consultancy. Phil is the lead analyst for our Web Analytics Research. He consults frequently with enterprises that are selecting web analytics technologies or that need assistance in applying best practices.

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Phil's Recent Posts

  • Some thoughts on updated web analytics vendor evaluations - 19-Jul-2010
  • Google opt-out -- another blow to web analysts? - 7-Jun-2010
  • Can US Government agencies really use Google Analytics? - 24-Feb-2010
  • WebTrends 9 - Fall 09 release - 13-Dec-2009
  • Omniture and Adobe - a first take - 16-Sep-2009
  • How Important is Web Analytics Vendor Financial Stability? - 14-Sep-2009
  • Historical Perspective on Web Analytics at X Change - 4-Aug-2009
  • Will NYC go with Google Analytics? - 1-Jul-2009
  • Are Times Changing for US Government Web Analytics? - 17-Jun-2009
  • Has Omniture stalled? - 25-May-2009
  • Web Analytics vs. Web Design: Why Can't We All Just Get Along? - 13-May-2009
  • What does the Google Analytics API mean for you? - 5-May-2009
  • CMS Watch Releases Web Analytics Association Vendor Compliance Results - 23-Apr-2009
  • Too early to judge WebTrends' new look - 14-Apr-2009
  • An Enlightened Federal CIO Meets Web Analytics - 7-Apr-2009
  • Microsoft kills adAnalytics (a.k.a., Gatineau) - 24-Mar-2009
  • Web Analytics for Government and Non-Profits - 10-Mar-2009
  • Whose got your data...revisited - 13-Jan-2009
  • Whose got your data? - 5-Jan-2009
  • Google Analytics eMetrics Surprise - 3-Nov-2008
  • Web Analytics Market Churns for Omniture and Yahoo! Web Analytics - 13-Oct-2008
  • Google Analytics addresses Web Analytics Association Metrics Standards - 23-Sep-2008
  • Enterprise tagging standards help Web Analytics data accuracy - 17-Sep-2008
  • Web Analytics at jboye08 - 14-Sep-2008
  • Nedstat Sends a Message - 25-Aug-2008
  • Is the web analytics vendor feature race over? - 16-Jul-2008
  • Migrating from HBX to Omniture - 24-Jun-2008
  • The challenge of mobile analytics - Part 2 - 12-Jun-2008
  • The challenge of mobile analytics - Part 1 - 29-May-2008
  • Omniture's Q1 results -- forecasting the future of analytics? - 15-May-2008
  • Coremetrics releases ad hoc analysis functionality - 8-May-2008
  • Y! IndexTools...let the games begin - 20-Apr-2008
  • Yahoo! steps into analytics with IndexTools acquisition - 13-Apr-2008
  • IndexTools and WAA Standards - 25-Mar-2008
  • Nobody's really number 1 in Web Analytics - 21-Mar-2008
  • Web Analytics Class in Copenhagen - 14-Mar-2008
  • Omniture's SiteCatalyst 14 Catches Up - 6-Mar-2008
  • Coremetrics Connect -- old wine in new bottle? - 25-Feb-2008
  • Lessons Learned from Omniture's Earnings Call - 17-Feb-2008
  • A New Day for WebTrends? - 1-Feb-2008
  • What's an HBX Analytics Customer to do? - 24-Jan-2008
  • What do web analytics mergers mean to you - 16-Jan-2008
  • Web Analytics: The more things change... - 4-Jan-2008
  • Omniture and Visual Sciences Get Nod from the FTC - 6-Dec-2007
  • Lyris HQ links ClickTracks, CMS, and E-mail marketing - 28-Nov-2007
  • WebTrends' Saga Continues... - 19-Nov-2007
  • What's new with Microsoft's web analytics offering? - 13-Nov-2007
  • WebTrends CEO is history - 1-Nov-2007
  • Does Web Analytics Consolidation Mean Anything to You? - 28-Oct-2007
  • Is Omniture the Borg? - 25-Oct-2007
  • Google Analytics Adds Internal Search, Event Tracking - 19-Oct-2007
  • Where are the Profitable Web Analytics Vendors - 9-Oct-2007
  • Hey Buddy...Want to be an Omniture Certified Professional? - 4-Oct-2007
  • Don't Miss these Web Analytics Conferences - 4-Oct-2007
  • Coremetrics, Omniture Announce New Releases - 23-Sep-2007
  • Introducing Coremetrics Jr - 14-Sep-2007
  • Web Analytics Association releases Report Definition Standards - 31-Aug-2007
  • The Price is Wrong! - 23-Aug-2007
  • Web Analytics Wednesday in DC and SF - 20-Aug-2007
  • A Different Kind of Web Analytics Confab - 16-Aug-2007
  • WebTrends' Xmas in August Release - 10-Aug-2007
  • Europe Driving Omniture Growth - 3-Aug-2007
  • Packet Sniffing for Web Analytics: Not dead yet - 23-Jul-2007
  • Whole Lotta Shaking Going On at Visual Sciences - 13-Jul-2007
  • Web Analytics in Europe: Are the Yanks really coming? - 9-Jul-2007
  • Bumpy transition for Instadia customers - 3-Jul-2007
  • Getting real about MPM and other silver bullets - 25-Jun-2007
  • ClickTracks CEO moving on - 18-Jun-2007
  • Why isn't your web analytics working? - 11-Jun-2007
  • Web 2.0 Changes Web Analytics Pricing Models - 6-Jun-2007
  • Google Analytics outage - 30-May-2007
  • Web Analytics World Interview - 29-May-2007
  • Excel output is not data export - 22-May-2007
  • Visual Sciences: Reinventing the company? - 14-May-2007
  • New release for Google Analytics - 9-May-2007
  • Why are customers frustrated with their Web Analytics solutions? - 8-May-2007
  • Live from Emetrics Summit - 7-May-2007
  • What's the difference between European and North American web analytics vendors? - 4-May-2007
  • A Thank You to the web analytics community - 27-Apr-2007

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