Fundamentals of Web Analytics Technology

Based on our heralded Web Analytics Research, this course will provide you with a thorough grounding in Web Analytics technology. It will enable you to identify your own requirements more clearly, understand how various Web Analytics services work, and differentiate among alternate architectures and approaches.

For more details, including learning objectives, download the course Fact Sheet (PDF).

Outline

Modules included in this course:

• Web Analytics Business Case & Scenarios
• Core Architectures & Technical Services
• Web Analytics Business Services
• Selecting & Implementing Web Analytics

Who should take this course

• Business Intelligence and Data Warehouse specialists -- to learn what data can be gleaned (and how) from the web side of the enterprise
• Website Managers -- to learn how to contrast different approaches avoid common pitfalls in implementing and optimizing web analytics technology
• Web and Online Marketing Managers -- to understand how the varying analytics technologies really work, and how to better leverage marketing value, including how best practices for exploiting emerging oppotunities in video, mobile, and Web 2.0 analytics.
• Enterprise data architects -- to understand trade-offs and learn best practices in analytics architectures and systems integration
• IT managers -- to understand the marketplace, as well as key security and scalability concerns
• Webmasters -- to learn what additional value they could receive -- at pitfalls to encounter -- upgrading from a free web analytics service
• Marketing Directors -- to articulate the business case for improved analytics and confidently discuss options with tech teams
• Consultants -- to understand how to improve web analytics implementations
• Anyone considering implementing or upgrading existing web analytics technology

What's not covered

• Training in how to implement any individual analytics tool.
• Detailed evaluations of specific products (consult our Web Analytics Research instead)