Fundamentals of Digital Asset Management Technologies

Based on the rigorous methodology employed in our Digital & Media Asset Management Research, this course will provide you with a thorough grounding in Digital and Media Asset Management technology. It will enable you to identify your own requirements more clearly, understand how various DAM & MAM system services work, and differentiate among alternate architectures and approaches.

For more details, including learning objectives, download the course Fact Sheet (PDF).

Outline

Modules included in this course:

• Introduction to DAM
• Asset Creation, Assembly and Delivery Services
• DAM Architecture and System Management Services
• DAM Implementation Scenarios
• DAM Technology Landscape and Trends

Who should take this course

• DAM project managers, architects, and developers -- to understand what you're about to get into
• DAM product selection team members -- to level-set understanding, expectations, and terminology among the team
• Creative Directors, designers, video producers and staff photographers - to understand the technology you might use to manage creative assets in the enterprise
• Enterprise architects and IT managers -- to better guide business colleagues about choices and impacts
• Business analysts -- to learn what requirements need to be gathered
• Consultants -- to understand how DAM tools work and provide more value to clients
• Anyone considering implementing or replacing a DAM system

What's not covered

• Evaluations of specific products (consult our Digital & Media Asset Management Research instead)