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05-Jul-2011 By Irina Guseva
The word adobe traces its roots to spoken Arabic, where it was al tub, or "the brick." Adobe's recently announced Digital Enterprise Platform (ADEP) can be best described as a tub of bricks for building tablet, mobile, web, and desktop applications. The "tub" in this case is CRX -- the repository layer that Adobe took over via the Day Software acquisition. ADEP also incorporates Adobe's longstanding LiveCycle offering, along with other related services and glue code.
Although the first version of ADEP won't go live until August 2011, it represents an important attempt to rationalize and integrate a variety of Adobe tools and services under one framework, with multichannel "Customer Experience Management" as the unifying theme. There's important long-term potential here, but the real customer value remains unproven at this time. This paper looks at the promise and the potential pitfalls of ADEP from that perspective.
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