2011 Digital Asset Management Market Analysis
20-Dec-2010
By Theresa Regli
In 2008, we stated that Digital Asset Management was always the bridesmaid, never the bride. The industry's most prominent vendors hung in a stasis of 20-50 employees and $8 - $15 million in revenues. Now in late 2010, we begin to get the sense that DAM might finally be earning its place in the spotlight and moving into the mainstream. Companies beyond the ad agencies and movie studios of the world have started to ask more about DAM, they are sending RFIs, and strategically planning for rich media management. As a result, vendors are growing their services teams and plugging in their existing technology (which hasn't evolved much in the last year) to meet the demand.
Please note: You must be subscribed
to the DAM research stream(s) to download this
advisory, or you must purchase it individually.
Please log in if you're subscribed to any of those research streams.
Otherwise, see subscription details here.
|
|
|
