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A Caution for Unica’s Web Analytics Customers in the IBM Acquisition

01-Sep-2010 By Phil Kemelor

IBM's recent acquisition of two analytics vendors -- Coremetrics and then Unica -- raises some important questions. Will IBM become a new web analytics powerhouse, perhaps by combining the best of Unica NetInsight and Coremetrics? Or, does it mean business as usual for current and new customers of both offerings? Our previous advisory briefing, "IBM's Coremetrics Acquisition: A Deeper Look," examined the impact for Coremetrics customers. Now it's time to assess the implications for Unica's customers.

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