Marketing automation software vendor Marketo acquired Insightera, which sells tools that utilize web analytics, location info, and CRM data to display more targeted content to website visitors
Among the swarm of promotional emails that floods my inbox daily, one caught my attention. It held out a tantalizing promise: “Work faster & smarter in the new year.” It seemed to offer a super bargain: “Up to 67% off
Today we publish our 2014 Digital & Media Asset Management market analysis, which analyzes current trends and also gives summary updates on each of the 30+ vendors we cover in this market
The more customers I speak to, the more I'm convinced that cloud-based file sharing (CFS) and sync services within enterprises are increasingly getting subsumed with enterprise software from other categories, most notably the Document Management and ECM tool vendors
Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going, not where it had been — a phrase that has since gotten widely adopted in a tech world fraught with endemic change
What's a hardware company like Apple going to do with a service like Topsy that mines Twitter? So far, only a niche but social media marketing likely to gain importance
At the end of each year we release our analysis for the Web Content & Experience Management marketplace. Going into 2014, this marketplace remains a highly active technology segment. Vendors are trying to provide not only web content management features, but also
We often see deus ex machinas in enterprise technology selection projects, too
We recently updated our Digital Marketing and Digital Workplace vendor map, which plots technology vendors across our nine different research areas.
Two examples, one a hit and the other a miss, highlight the promise and perils of social media marketing. Capitalize on the small windows of opportunity and avoid hara-kiri by understanding the nuances of the new medium.
It's been two years now since I graduated from being "regular visitor" to "permanent resident" in the Middle East. In the digital space, it's an area of huge potential, and that's of course what attracted me in the first place. It's tempting to say the region is a few years behind the state-of-the-art in the U.S. and E.U., but that's an oversimplification. In many ways, it's just....different
We have just published our 2014 edition of the Enterprise Mobile Technology Market Analysis. This advisory looks at how the marketplace – both in terms of vendors and products – is evolving.
There's never a dull day in the Web Content and Experience Management industry. If it's not an acquisition of a product to complement existing functionality (Sitecore announced today their acquisition of an eCommerce vendor), it is a drastic change of ownership, as with Vizrt selling off its Escenic WCMS.
I dread those emails that go along the lines of, “We've checked a list of millions of compromised accounts and cross referenced it with people who have an XYZ account. We noticed that the email that you used to register for an XYZ account was on that list of exposed accounts.”
These segments are increasingly overlapping, as Cloud-based File Sharing (CFS) vendors build better Document Management (DM) capabilities (such as library services) and DM vendors build (or acquire) cloud-based file-sharing, sync, and lightweight collaboration services