Assessing Eloqua and Oracle

  • December 21, 2012

Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.

That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer?...

Mission creep - When good products become bad suites

  • December 18, 2012

McDonalds didn't want their customers to have a night off and visit the next-door Pizza Hut. So they offered pizza. It was horrible and it failed. Is it that we're savvier at buying pizza than we are technology?...

What watching Top Gear can teach the technology buyer

  • December 13, 2012

If you've not seen the UK show (or the local variants that exist in the US, Australia, and Germany), one of the regular features is to set a timed lap in a vehicle as part of a review. Same track, same(ish) driver, and therefore a reasonable comparison on performance.

There are some lessons here for technology buyers....

Can Cloud File-Sharing Platforms Become a Service in Your Enterprise Architecture?

  • December 12, 2012

Today, I believe that as enterprises transition more to SaaS-based tools for many processes, this role will be increasingly played by cloud-based file-sharing (CFS) tools. In a cloud-connected enterprise, file-sharing platforms will become comparatively easier to integrate and potentially serve as a repository for a variety of other, SaaS-based tools...

New Cloud File Sharing Vendor Evaluations

  • December 10, 2012

Cloud-based file-sharing technology has emerged as an enterprise concern, with more organizations seeking to address employee needs pro-actively by licensing approved platforms.

Our just-released Cloud File Sharing and Collaboration evaluation research takes a close look at this newly emerging marketplac...

How to handle product demos gone wrong

  • December 7, 2012

If you're undertaking a selection of a WCXM or a DAM system, or any other piece of enterprise technology for that matter, you'll want to see a demo, to witness first-hand all the bells and whistles...

North Plains acquires VYRE: what it means for customers

  • December 6, 2012

North Plains, one of the few goliaths of the DAM space, announced this week an acqusition of VYRE, a onetime web content management vendor that in the last few years shifted its focus to brand and marketing resource management....

Twelve Predictions for 2013

  • December 4, 2012

Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.

Here are our collective predictions for 2013:...