Updated Enterprise Mobile Technology Evaluations Available

  • August 21, 2015

Enterprise Mobile Technology is a rapidly evolving marketplace and has seen a number of acquisitions. As a result, some vendor names have changed (e.g., FeedHenry) and more importantly, some of their strategies, too....

HubSpot in a bit of a spot?

  • August 11, 2015

Hubspot recently witnessed a bizarre drama: the Chief Marketing Officer was terminated, their VP of Content resigned and the co-founder CEO was sanctioned by the board for violating the company’s code of conduct....

New Advisory and Webinar -- ECM Survey Results

  • July 20, 2015

This briefing summarizes key results around system usage, how SharePoint is (and isn't deployed), on-premise vs. cloud, and mobility issues. The deck concludes with an analysis of how your peers would rate their ECM efforts against an industry benchmark....

EMC de-syncs from Syncplicity

  • July 8, 2015

As a stand-alone service, Syncplicity probably wasn’t lucrative enough for an EMC sales strategy that focuses on large deals. Moreover, customers who were not "EMC shops,” and other vendors will probably find it easier to deal with a stand-alone Syncplicity instead of EMC...

IBM renames Worklight and tightens WCM integration

  • June 9, 2015

So if you are already an IBM customer — meaning you have invested in IBM WebSphere Portal and WCM and have entitlements for MobileFirst— this is good news for you. But remember that while this combined solution can target a lot of scenarios, it remains a complex set of platforms...

Last chance to benchmark your ECM systems

  • May 22, 2015

Customers can use this survey to benchmark their own implementation against the ECM Maturity Model, a model that RSG co-created with other industry colleagues. Usability is one of several dimensions to compare yourself with peers. More than 50% of respondents found the usability of their systems lacking. How does your situation compare?...

Mind the Overhead in Digital Marketing Suites

  • May 18, 2015

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite...

WCM in a Mobile-only world

  • April 23, 2015

Channel has completely taken on a new meaning now. In an omni-channel world you not only have to address mobile devices of varying sizes and capabilities but also consider watches, bands, glasses, and interfaces still to come -- not to mention a plethora of distribution arteries...

Clouds vs Best-of-Breed in Digital Marketing

  • April 10, 2015

We see the same thing -- the same hype -- getting repeated in the Digital Marketing marketplace. Many vendors are pushing Digital Marketing "Clouds" -- the new moniker for suites.  And the same cast of industry analyst shills are lining up to promote them on vendors' behalf...