IBM renames Worklight and tightens WCM integration

  • June 9, 2015

So if you are already an IBM customer — meaning you have invested in IBM WebSphere Portal and WCM and have entitlements for MobileFirst— this is good news for you. But remember that while this combined solution can target a lot of scenarios, it remains a complex set of platforms...

Last chance to benchmark your ECM systems

  • May 22, 2015

Customers can use this survey to benchmark their own implementation against the ECM Maturity Model, a model that RSG co-created with other industry colleagues. Usability is one of several dimensions to compare yourself with peers. More than 50% of respondents found the usability of their systems lacking. How does your situation compare?...

Mind the Overhead in Digital Marketing Suites

  • May 18, 2015

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite...

WCM in a Mobile-only world

  • April 23, 2015

Channel has completely taken on a new meaning now. In an omni-channel world you not only have to address mobile devices of varying sizes and capabilities but also consider watches, bands, glasses, and interfaces still to come -- not to mention a plethora of distribution arteries...

Clouds vs Best-of-Breed in Digital Marketing

  • April 10, 2015

We see the same thing -- the same hype -- getting repeated in the Digital Marketing marketplace. Many vendors are pushing Digital Marketing "Clouds" -- the new moniker for suites.  And the same cast of industry analyst shills are lining up to promote them on vendors' behalf...

Webinar: Is Your ECM/DAM System Cloud Ready?

  • March 17, 2015

It's actually not always a simple proposition, but as enterprises seek to decrease infrastructure spending and free up IT resources, the cloud has risen to the forefront on many agendas...

Web CMS - Mind the Gaps

  • February 13, 2015

A practical digital team will carefully assess both what the tools can really do, as well as their own capacity to exploit emerging capabilities. In particular, you will want to mind two key gaps...