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Added By Apoorv Durga on 10-May-2013
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance ... Continue Reading
Added By Kashyap Kompella on 7-May-2013
The Enterprise Collaboration and Social Software Research stream now evaluates 25 of the key collaboration/social vendors. ... Continue Reading
Added By Kashyap Kompella on 6-May-2013
Last month, marketing automation software company Marketo, one of the vendors we evaluate in our Digital Marketing Technology stream, filed an S-1 registration, which is one of the first major steps towards an IPO. Along the way, many details about Marketo's business have emerged publicly for the first time. Here are some key things for enterprise marketing technology buyers to note ... Continue Reading
Added By Apoorv Durga on 25-Apr-2013
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc ... Continue Reading
Added By Apoorv Durga on 22-Apr-2013
We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving.
For 2013 we isolate three key trends: ... Continue Reading
Added By Irina Guseva on 17-Apr-2013
We’ve updated our evaluation of HP's Autonomy TeamSite CMS in version 21.5 of the Web Content and Experience Management (WCXM) evaluation research ... Continue Reading
Added By Apoorv Durga on 15-Apr-2013
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include ... Continue Reading
Added By Tony Byrne on 15-Apr-2013
In our WCM selection advisory services, user security and entitlements continue to come up as tricky issues. These are certainly not new challenges, but vendors address them in different ways, and certainly customers vary in their requirements here. So to provide a little education, below I've excerpted bits of the front matter from ... Continue Reading
Added By Apoorv Durga on 12-Apr-2013
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading
Added By Apoorv Durga on 18-Mar-2013
Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this ... Continue Reading
Added By Kashyap Kompella on 14-Mar-2013
Innovation champions often wonder whether and why they need additional tools for managing innovation, when they have already invested in collaboration and social software. That's a valid question ... Continue Reading
Added By Apoorv Durga on 11-Mar-2013
Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue ... Continue Reading
Added By Irina Guseva on 5-Mar-2013
While I still find myself incapable of giving a satisfying answer to those asking the question, “What’s the best enterprise search engine?” -- in the same vein with “What’s the best CMS?” -- I have to admit that there’s one that stands out based on its activity and progress in the past few years, particularly when it comes to application search. And the name to the search engine is ... Continue Reading
Added By Apoorv Durga on 27-Feb-2013
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading
Added By Theresa Regli on 27-Feb-2013
The purpose of this chart — and the vendor-by-vendor analysis provided to our subscribers via our new 2013 DAM Market Analysis briefing — is to provide you with some key indicators to recognize and weigh risks ... Continue Reading
Added By Irina Guseva on 27-Feb-2013
As you know, we on a regular basis consult and advise many clients – large and small – in many verticals. I, personally, believe that a Web Content Management System is not a vertical application. There are occasional exceptions, but overall Web CMS is a horizontal business application, and any CMS can be potentially used by any type of business, depending on what the actual needs are. ... Continue Reading
Added By Irina Guseva on 22-Feb-2013
In a webinar I led earlier this week, I talked about the latest developments in WCXM (Web Content & Experience Management) marketplace and trends. Not surprisingly, one of the topics hit a nerve with many and spurred a slew of follow-up questions. The hot trend was around how SaaS/Cloud Web CMS vendors continue to struggle, with rare exceptions, despite broader organizational adoption of cloud-based technologies in the enterprise ... Continue Reading
Added By Kashyap Kompella on 21-Feb-2013
Where's the fine print? You can creatively define a category that eliminates everyone else and preside over a parallel universe in which only you reside. ... Continue Reading
Added By Apoorv Durga on 18-Feb-2013
Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research ... Continue Reading
Added By Kashyap Kompella on 18-Feb-2013
We continue to expand the breadth of our in-depth evaluations of Media Asset Management vendors. This week we’ve added one more vendor to our MAM evaluations line up: GlobeCast Netia. ... Continue Reading
Added By Tony Byrne on 13-Feb-2013
Some advice: always start with the proposition that a vendor's "suite" is no better integrated than if you had selected separate, standalone tools from different suppliers. ... Continue Reading
Added By Theresa Regli on 13-Feb-2013
Still, I always have to caution customers when they immediately think the 3rd-party offering via an agency or integrator will prove much easier than going directly to a vendor ... Continue Reading
Added By Tony Byrne on 8-Feb-2013
In both the 2007 and 2010 SharePoint releases, Microsoft heavily touted its web content and experience management (WCXM) improvements, typically referring to them as state-of-the-art. In reality, basic WCXM capabilities were "shoehorned" into SharePoint’s document-collaboration framework.
Ultimately, this meant that WCXM in SharePoint has never proven as functional, elegant, or cost-effective as ... Continue Reading
Added By Irina Guseva on 6-Feb-2013
In a recent advisory call, a Real Story Group client posed her incumbent Web CMS replacement dilemma in a slightly unconventional way: “Do you think I should settle for Mr. Right Now, or should I wait for Mr. Right?” she asked me ... Continue Reading
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